When it comes to bringing your next video message to life, selecting the right team can make all the difference. So how can you choose the best video production agency?
To avoid headaches and nail your vision on time (and on budget) you’ll need a partner who understands your goals and has the logistical expertise to make it happen.
These thirteen questions can help you figure out if a team has the right experience and approach for your next project.
1. What’s your production process like?
It helps to know how a team runs their projects before you dive in. A solid process keeps everyone aligned, especially when you’re working with deadlines or need things to move quickly.
Ask how they handle each part of the production process, including:
- Creative discovery and idea development
- Scripting and pre-production
- Filming and gear logistics
- Editing, animation, and post-production
- Client communication and feedback
- Delivery of the finished product and platform-specific formatting
If you’re partnering with a full-service video production company, you should feel confident in their ability to manage the entire process from concept to launch.
2. Can you share examples of similar projects you’ve worked on?
Highlight reels are helpful to get a sense of a production company’s range of video services, but project-specific examples are more valuable. The closer the sample is to what you’re looking for, the easier it is to see if it matches what you want creatively.
It also helps to ask how the content performed, especially if they were part of a broader video strategy.
Think about asking:
- Can you share examples relevant to our industry?
- Who was the target audience, and how did they feel about the content?
- What was the goal of this video?
- Did it support a larger campaign or video branding initiative?
- Are there any results or metrics you can share from previous clients?
- What sets your video production agency apart from others that create this kind of content?
3. Who will be involved in our project?
No matter what type of video you’re making, most projects will involve multiple team members. Clear roles during the video production process improve collaboration and reduce confusion throughout the project lifecycle.
You might ask questions like:
- Who at the video production agency will be our main point of contact throughout the project?
- Who are the creative directors, and how will we collaborate with them?
- Can we talk directly with the editor or animator when it’s time for revisions?
4. How do you tailor content for different platforms?
Videos are rarely made for a single use. A good team will plan ahead so your content works wherever it needs to go.
It’s helpful to ask how the video production company handles things like:
- Making sure the content fits the right length and format for places like Instagram, LinkedIn, YouTube, or a live event screen
- Switching up aspect ratios or orientation based on where the video will live
- Planning for audience viewing in sound off vs. sound on environments
Great video content starts with a plan for how it will be used and where it will live. Shoot day is important, but so is everything that comes before and after.
5. What is your experience in our industry?
Experience in your field can make a big difference, especially when messaging is complex or nuanced.
To assess, you can ask them questions such as:
- Have you worked with similar organizations or audiences?
- What do you do to understand a new client’s industry or internal culture?
- Can you speak to results from past video projects in related sectors?
While prior experience isn’t required, a strong video production partner will take the time to learn your world. That curiosity and adaptability is what sets great teams apart.
At LAI Video, we’ve spent more than 20 years working with clients across big tech, politics, healthcare, education, finance, and more. Our inherent curiosity means we’re always pushing the boundaries of what we know, understand, and can drive home to your most important audiences and prospective clients.
Explore different industries LAI Video serves here.
6. What is included in the budget?
Video project quotes can vary widely. To avoid confusion later and ensure you’re working with a credible team, get a breakdown of what the budget covers.
Ask the company about:
- Strategy and video concept development
- Scriptwriting and pre-production planning
- Crew, equipment, and on-site expenses
- Casting and talent
- Editing, graphics, music, voiceover, and sound mixing
- Deliverables like cutdowns, captions, and formatted versions
- Licensing for specific usage
- What’s not included in the quote
If you’re investing in a video production agency, they should walk you through exactly where your budget is going and how to make the most of it.
7. How do you handle revisions and feedback?
Revisions are part of every creative process. Efficient feedback loops help keep video projects on schedule and reduce bottlenecks.
See if they can answer questions like:
- How many rounds of revisions are included in the scope
- Whether you’ll receive rough cuts, fine cuts, and final versions
- How client input is submitted and tracked
- What tools are used for review and approvals
Timelines can shift depending on the size and complexity of the project, but it’s important to make sure your video production agency will be upfront about what to expect from the start.
8. How long will it take to make my video?
Timelines vary depending on the scope, but a professional video production agency should give you realistic expectations from the start.
- How long does it usually take to write the script?
- What’s the typical timeline for filming and editing?
- How do you handle tight deadlines or quick turnarounds?
- How do they manage tight turnarounds or urgent campaigns?
If you’re tied to a product launch or event, make sure the team can work within your timeline without sacrificing the impact of your deliverable.
9. Do you provide help with digital distribution?
When your content is made with a video distribution strategy in mind, there’s more potential for it to perform well. Planning ahead opens the door to platform-specific versions that expand your reach and make your message go further.
Ask if the team can create versions tailored for:
- Vertical or square cuts for social media
- Shorter edits for pre-roll or internal communications
- Captioned versions for silent playback
- Cutdowns optimized for digital advertising
- Multi-format exports tailored for web, email, or live events
At LAI Video, we offer in-house digital distribution to make your content work smarter and get in front of the audiences that really matter. Explore our services here.
10. How do you build creative within a set budget?
Almost any project will have budget limitations to work around, but a strong partner knows how to get creative without going off track.
Find out how the team can plan for:
- Planning ahead for each shoot so you get more usable content
- Finding smart ways to reuse footage or visuals you already have
- Using animations or infographics to simplify production
- Proposing scalable ideas that align with your goals and resources
11. What kind of content can your video production company create?
When you’re investing in a video production company, it helps to understand the different project types they offer and how each serves a different purpose.
Common projects include:
- Explainer videos that break things down in a simple, engaging way
- Corporate marketing videos that help tell your brand story
- Culture spotlights or testimonials that support hiring and internal comms
- Launch content for a new product, campaign, or initiative
- Animations to help visualize information and hold attention
Your video production team should help guide you toward the format that fits your goals and serves your broader strategy.
12. How do you tailor content to our target audience?
Strong creative starts with a clear understanding of who you’re talking to. It’s important that your video production company take the time to learn about your target audience before jumping into visuals or scripting.
Find out:
- How do you gather audience insights during discovery?
- What role does audience research play in concept development?
- What’s your approach to making sure the creative is engaging and resonates with our audience?
The way your content looks, sounds, and flows should connect with what your audience actually wants and expects.
13. Can you support product launches or campaigns?
If you’re launching something new, video can help get people interested and make your message clear. A good production partner can help you explain what’s happening, why it matters, and keep things aligned with the rest of your campaign.
A good corporate video production partner can help with things like:
- Teasers and announcements that build early interest
- Launch-day content that highlights key features or value
- Follow-up pieces to keep people engaged after the launch
- Timing the rollout so your content can best support the rest of your campaign
Where to Go From Here
The right production company will listen, bring fresh ideas, and make the process feel manageable from start to finish. These questions are a great starting-off point to help you choose the best video production agency.
Whether you’re just starting to think through ideas or already have a plan in place, LAI Video is here to help bring it to life. We’ll work with you to create content that feels true to your message and speaks to the people you’re trying to reach. And if you have questions, we’re always happy to talk it through.
Reach out to get started, or take a look at our production packages to find the best fit for your team.
FAQs: How to Choose the Best Video Production Agency
What makes a good video production company?
A good team combines creative storytelling, strong project management, and a deep understanding of your goals. Look for a company that goes beyond stunning videos, but that can showcase proven results, a clear process, and a commitment to collaboration.
What’s the best way to find a credible corporate video production company?
When you need to choose the best video production agency, it helps to start by asking around, looking through past work, and setting up a discovery call. Use that time to get a feel for their experience, how they run projects, and how well they understand your brand.
How experienced is LAI Video with video production?
We’ve worked on hundreds of projects across a variety of industries, including explainer videos and social-first campaigns. Our team brings a mix of creative direction and hands-on production experience to every project so you can get the most out of your video investment.
What kinds of videos can you produce?
We specialize in a wide variety of content, including promotional content, corporate video production, animated content, internal communications, and multi-platform campaigns.
What kind of equipment does your team use?
We own a wide range of professional cameras and audio equipment and can scale up as needed. This gives us flexibility across a variety of shoots and styles.
How long will my project take to complete?
Each project has it’s own timeline, but we’ll walk you through the schedule and milestones during the planning phase. A typical project runs 6–10 weeks depending on scope and complexity.
How much do you charge for a project?
Every project runs on its own schedule, but we’ll walk you through the timing and key milestones upfront. Most projects take around 6 to 10 weeks, depending on what’s involved.
How involved will I be throughout the process?
Yes, our producers and creative directors work with you throughout the process to keep your team up to date.
Do you offer support outside of filming?
Yes, a lot happens before and after the cameras are rolling. We help with strategy, scripting, and finding the right filming locations as well as a distribution plan for your content.
How does video fit into a long-term strategy?
We help clients create video content with staying power. Whether it’s video testimonials, new initiatives, or corporate video production, each project is planned with your bigger goals in mind. The idea is to build content that focuses on your brand’s long-term success.
