When it comes to filming your event, there’s a lot to consider. You want to capture the energy, the big moments, and the conversations that make it special. But with so much happening at once, it’s easy to miss key opportunities that could keep your event working for you long after it’s over.
That’s where a little planning goes a long way. At LAI Video, we help organizations turn their events into valuable, lasting content. Here are the moments you’ll want to make sure you have on camera.
What to Film: The Key Moments You Don’t Want to Miss
If you’re wondering what to capture, start here:
- Keynote & Speaker Highlights – Those big, defining moments on stage? Film them. You’ll have content that positions your organization as a thought leader and keeps your message in front of your audience all year.
- Attendee Testimonials – Nothing is more powerful than real people sharing why they love your event or organization. Quick, authentic testimonials make for compelling marketing content.
- Behind-the-Scenes Footage – Show what goes into making your event happen. The energy, the excitement, the candid moments—this is what draws people in.
- Panels & Discussions – Capture industry experts in conversation. These insights don’t just matter in the moment; they’re valuable long after the event is over.
- On-the-Floor Interviews – Grab speakers, sponsors, or attendees for quick takes. A simple setup and a few thoughtful questions can result in engaging, shareable content.
- Live Demos & Experiences – If your event has product showcases, interactive sessions, or unique activations, get them on film. Show, don’t just tell.
The more you capture, the more content you’ll have to fuel future marketing, member engagement, and event promotion.
Why Event Video Matters
Your event isn’t just a meeting or a conference. It’s a content goldmine. Filming key moments gives you:
- Marketing Material – Highlight reels, teaser videos, and testimonials that boost attendance for your next event.
- Member & Sponsor Engagement – Keep them invested year-round with content that reminds them why they’re part of your organization.
- Thought Leadership – Use speaker insights and panel discussions to position your organization as a leading voice in your industry.
- Evergreen Content – Repurpose footage across social media, newsletters, and your website. One event can generate months of valuable content.
Real Events, Real ROI
Here’s how we helped organizations turn their events into lasting content with video:
- Highlighting Industry Experts – At MINExpo, the National Mining Association wanted to share key insights beyond the trade show floor. We set up a branded video studio where industry leaders shared their expertise on camera. That content was streamed online, played for attendees, and repurposed for future marketing—keeping their message in front of the right audience long after the event ended.
- Capturing Member Stories – The Equipment Leasing and Finance Association wanted to show the real impact of membership. We filmed quick, candid interviews with attendees, turning their words into powerful tools for recruitment and retention.
- Extending Event Impact – The Society of Maternal-Fetal Medicine wanted their message to reach beyond their annual retreat. We filmed doctors discussing RSV vaccines, and that footage became part of a public health awareness campaign, helping them reach a much larger audience.
Other Ways to Tell Your Story With Events
Events aren’t just about what happens in the moment—they’re opportunities to craft a narrative that resonates long after the final session ends. Our partners use event video to tell powerful stories about:
By thinking beyond the event itself, organizations can use video to tell stories that drive engagement, build trust, and create lasting impact.
Ready to Plan Your Event Video?
No matter what you need for your next event, LAI Video has you covered. Want to explore ideas or talk through the best ways to make your event content last?
Let’s chat! Reach out for a complimentary brainstorm session—we’ll help you find the right approach.
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