Associations, it’s time to make your voice heard! With a new administration and Congress in place, how will your message stand out among competing agendas?
Short-form videos are one of the most powerful tools to boost engagement and retention, ensuring your message is not just seen but remembered. In just a few seconds you can explain your industry’s challenges through moving stories with real people, tout economic impact and value, or explain your take on complex issue or policy.
Ready to make an impact? Here are our top three video tips for advocating to a new administration.
1. Share Authentic Industry Stories
Nothing cuts through today’s AI content like real, human stories. Especially when those stories come from constituents! The act of storytelling is a basic human connection and reminds us that we are a part of something bigger than ourselves. Whether your association represents farmers, healthcare providers, or financial professionals, personal narratives help humanize your industry and make it relatable to policymakers.
Short-form videos are a powerful way to share these stories. Featuring real people from your industry not only grabs attention but creates a connection that facts and figures alone just can’t match. And if you can then bring those subjects to your next fly-in, all the better.
See how we worked with the Farm Credit Council to bring their industry to life through the Farm Credit Stories series, highlighting the communities they serve and the spirit of their work.
2. Highlight Your Economic Impact
Policymakers need to understand the vital role your industry plays in the economy—creating jobs, strengthening communities, and driving growth. Effectively communicating your industry’s impact goes beyond numbers. It requires presenting the message in a compelling and easy-to-understand way.
Short videos or infographics that focus on jaw-dropping statistics can do just that. Tailor your content to specific regions or legislators to make the message feel personal and relevant.
Want to make an even bigger impact? Arm your members with this content for Hill visits. A well-timed video showing your industry’s economic contributions can help unite policymakers behind your association’s goals.
Watch how we helped NAIOP highlight the economic contributions of the commercial real estate industry to show regional and national value to policymakers.
3. Simplify Complex Policy Issues
Let’s face it: policy can be overwhelming. Whether it’s permitting reforms, universal service funds, or inter-state medical licensing, these topics can feel like a maze for non-experts.
This is where explainer videos shine. They simplify complicated issues with visuals and clever metaphors, making them easier to understand and harder to ignore.
Explainer videos work great as follow-ups to your fly-ins. After an in-person meeting, a clear and engaging video reinforces your message and keeps your association top of mind. This easy but effective approach creates a memorable impression that gets noticed.
See how we helped the American Council on Renewable Energy simplify clean energy permitting reform and showcase its benefits for all Americans.
Now Is the Time to Tell Your Story
Associations are natural storytellers. With a new administration in place, now is the time to refine your narrative. By highlighting authentic stories, economic value, and clear policy messages, you can ensure your voice stands out and drives meaningful change.
Ready to make an impact? At LAI Video, we’ve spent over 20 years helping associations transform ideas into powerful visual stories. Based in Washington, D.C., our award-winning team combines creativity and expertise to create videos that ignite conversations, grow memberships, and elevate causes.
Let’s work together to create content that takes your advocacy to the next level.
- Email us at video@laivideo.com
- Give us a call at 202-416-4660
- Fill out the form below and we will reach out to you within 24 hours.
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