With its firmly-held belief in technology’s ability to change the world, AWS selected a geographically diverse cohort of speakers to deliver remarks in English, Chinese, French, Hindi, Japanese, Portuguese, and Spanish. To accommodate our speakers’ schedules, we arranged remote recording sessions across time zones and around the clock. With the help of our bilingual producers, we directed our presenters in their native language (and, when possible, we directed our presenters in other languages, too!).
Girls' Tech Day - International
We partnered with Amazon Web Services on its signature Girls’ Tech Day event – a global experience designed to inspire and engage with young girls interested in STEAM fields. Meeting the needs of the event’s international audience was an ambitious undertaking, but we were up for the challenge, embodying the program’s theme: “Mission Possible.” For the sprawling virtual event, we:
- Coordinated and directed an extensive international network of talent, partners, and stakeholders.
- Produced over 90 education segments.
- Localized content for audiences in 7 languages.
- Worked with our sister business, LAI Live, to support in-platform interactive experiences.
- Refined the user experience with AWS throughout our three years of partnership on the program.
Planning A Shared Global Experience
In order to match the excitement and curiosity of young girls interested in technology, we knew we’d need to propose something unique. Something memorable. Something fun! Embodying the themes of discovery, we landed on the idea of a host for the virtual Girls’ Tech Day experience – a scientist character on a mission to launch herself into orbit. After casting and filming the aspiring astronaut in our studio, we composited playful graphics that surrounded her latest science experiments.
Making Global Local
Committed to fostering a global Girls’ Tech Day community, AWS provided a repository of content that allowed participants to hear from women in tech around the world. Ensuring that participants could engage with these modules long after the program’s debut, we moved all segments into an on-demand platform. Our post-production team included a group of bilingual editors that could translate speakers’ remarks for our participants’ semantic contexts, avoiding potentially uncomfortable semantic oversights and reinforcing a unified experience across the seven Girls’ Tech Day variations.
Learning in Real Time- And Having Fun!
While we pre-recorded the Girls’ Tech Day general sessions, we also partnered with LAI Live to manage interactive coding activities during the event’s interlude. Paired with a DJ segment, diversity panel, program graphics and engaging speaker content, we launched our viewers into meaningful learning experiences and a great deal of fun.
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
Susy is a vice president of business development and also a bit of a sales ninja with experience in a variety of industries from Florida Real Estate to the On-line Advertising arena.
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Hailing from the wild Midwest, Mike can graphic himself out of a tight spot when necessary. It’s never necessary because that’s not how life works, but still, he could probably do it.
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
A dynamic maker with the ability to conjure psychedelic grandeur and silky-smooth graphics on a whim, Nick comes to LAI equipped with a toolset for the beautiful and strange.
James specializes in exploring new avenues, and who knows, together you may even end up off the map.