With its firmly-held belief in technology’s ability to change the world, AWS selected a geographically diverse cohort of speakers to deliver remarks in English, Chinese, French, Hindi, Japanese, Portuguese, and Spanish. To accommodate our speakers’ schedules, we arranged remote recording sessions across time zones and around the clock. With the help of our bilingual producers, we directed our presenters in their native language (and, when possible, we directed our presenters in other languages, too!).
Girls' Tech Day - International
We partnered with Amazon Web Services on its signature Girls’ Tech Day event – a global experience designed to inspire and engage with young girls interested in STEAM fields. Meeting the needs of the event’s international audience was an ambitious undertaking, but we were up for the challenge, embodying the program’s theme: “Mission Possible.” For the sprawling virtual event, we:
- Coordinated and directed an extensive international network of talent, partners, and stakeholders.
- Produced over 90 education segments.
- Localized content for audiences in 7 languages.
- Worked with our sister business, LAI Live, to support in-platform interactive experiences.
- Refined the user experience with AWS throughout our three years of partnership on the program.
Planning A Shared Global Experience
In order to match the excitement and curiosity of young girls interested in technology, we knew we’d need to propose something unique. Something memorable. Something fun! Embodying the themes of discovery, we landed on the idea of a host for the virtual Girls’ Tech Day experience – a scientist character on a mission to launch herself into orbit. After casting and filming the aspiring astronaut in our studio, we composited playful graphics that surrounded her latest science experiments.
Making Global Local
Committed to fostering a global Girls’ Tech Day community, AWS provided a repository of content that allowed participants to hear from women in tech around the world. Ensuring that participants could engage with these modules long after the program’s debut, we moved all segments into an on-demand platform. Our post-production team included a group of bilingual editors that could translate speakers’ remarks for our participants’ semantic contexts, avoiding potentially uncomfortable semantic oversights and reinforcing a unified experience across the seven Girls’ Tech Day variations.
Learning in Real Time- And Having Fun!
While we pre-recorded the Girls’ Tech Day general sessions, we also partnered with LAI Live to manage interactive coding activities during the event’s interlude. Paired with a DJ segment, diversity panel, program graphics and engaging speaker content, we launched our viewers into meaningful learning experiences and a great deal of fun.
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Mike is LAI Video's Motion Graphics Designer and an integral part of all animation and design projects. His knack for style and storyboards helps our clients visualize their project and build successful brands.
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
A deeply talented motion-graphic and visual artist, May McKernan supports LAI Video as both an animator and editor. She's been recognized by numerous publications for her work, and her dynamic style has screened at film festivals both domestically and internationally.
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.