Better Together: Telling a DEI Story

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Investing heavily in diversity, equity, and inclusion initiatives, Crowell & Moring wanted to show that its commitment to people went beyond promises on a webpage.

We partnered with the law firm to produce a special featurette that puts the spotlight on its employees. The video shares firsthand accounts of their experiences with adversity and the firm’s strong, ongoing support.

The project reinforces Crowell & Moring’s dedication to fostering a workplace where everyone can thrive and succeed.

Tags: Documentary-Style | Communication | Social Media | Recruitment | Promotional

Challenge

Beyond a DEI Statement

Crowell & Moring, a leading international law firm, needed an effective way to show its commitment to DEI beyond numbers and statements. The firm set out to highlight its initiatives and the lasting impact of its programs on workplace inclusion.

L A I Video Crowell And Moring Coworkers Walking

Solution

Visualizing a Culture of Inclusion

LAI Video produced a featurette combining documentary storytelling with directed scenes. Filmed at Crowell & Moring’s DC office and Diversity Summit, the videos used testimonials and cinematic visuals to highlight the firm’s DEI efforts and real impact.

L A I Video Crowell And Moring Coworkers Shaking Hands

ROI

A Lasting Legacy

The final video powerfully showcases Crowell & Moring’s DEI commitment, reinforcing its role as a leader in inclusive culture. Through authentic stories and ongoing efforts, the firm gained a lasting asset to attract talent and engage key stakeholders.