Employee Spotlight and Recruitment Campaigns

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LAI Video partnered with Amazon on recruitment campaigns that featured voices of its diverse community of Software Development Engineers, Security Principal Engineers, and Amazon Scientists.

Filmed at Amazon locations across the country, these “day in the life” testimonials give prospectives Amazonians a firsthand look at the careers and achievements of Amazon’s top engineering talent, while highlighting the company’s commitment to building an inclusive culture.

Challenge

Authentic Attraction

Amazon wanted to humanize its hiring efforts and attract diverse talent by moving beyond generic messaging. They needed authentic employee stories that reflected their values of inclusion, innovation, and support.

Solution

Stories That Resonate

LAI Video created documentary-style mini-series that featured members of different Amazon engineering teams. From the mother and Girl Scout troop leader who helped to develop Indigenous at Amazon to the runner and pianist at the top of her career, we helped cast the best, most compelling on-camera subjects to inspire best-in-class candidates.

ROI

Talent Engaged

Formatted for a variety of social media channels with a major focus on LinkedIn, these videos gave a real-life “snapshot” into the Amazon experience. They helped attract more qualified applicants at all hiring levels and elevate current employee stories that best embodied the Amazon spirit.