The people who become Principal Engineers at Amazon hold one of the top engineering positions at one of the world's most innovative brands. As you can imagine, candidates with the right blend of mentor and visionary are in extremely high demand. In each of these testimonials, LAI Video set out to create a candid, day-in-the-life look at seven Amazonians and capture their experiences leading projects that impact millions of people. In pre-production, we asked questions about Amazon’s recruiting campaign goals, ensuring that we positioned our spokespeople to reflect the company’s values of unfettered innovation and stimulating community.
Principal Engineer Recruitment and Employee Spotlight
LAI Video partnered with Amazon on a recruitment campaign featuring the voices of Amazon's diverse community of Security Principal Engineers. Seven testimonials provide prospective Amazonians with a firsthand look at the careers and accomplishments of Amazon's top engineering talent. The series also includes a standalone video, “Black is Inspiring,” that focuses on building diverse communities at Amazon.
Well-laid plans make engaging stories
As you might expect, Amazon's Principal Engineers have very full calendars. Once we identified a window of opportunity when all seven interviewees could be in one place, Chelsie laid out an intensive production schedule. Using photos provided by Amazon of potential filming locations, we created a shot list and identified our lighting needs for each setup. On-site, Chelsie and cinematographers Jun and Donovan were able to efficiently set up, conduct sit-down interviews, and stage work interactions in just two filming days.
"Black is Inspiring" Sizzle
In addition to the Principal Engineer testimonials, Amazon selected two interviewees to share their personal experiences as Black leaders in the tech space. This standalone video takes the same cues from the testimonial format but provides a space for the interviewees to speak candidly about the culture of belonging they've found at Amazon. Branded with alternate graphics, we created a distinct, slice-of-life story that is both part of the greater testimonial series but also serves as its own standalone marketing for Black History Month and beyond.
Chelsie Pennello
A recent graduate of Syracuse University’s film program and track and field team, Chelsie brought her love for video production and everybody’s least favorite physical activity to the LAI Video team.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Donovan Randolph
Donovan is one of LAI Video’s multi-talented cinematographers and editors. His smooth grip and creative eye has produced feature-length action films, imaginative music videos, and award-winning shorts.
