National Landing Chef Series

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We partnered with Annex88 to produce two promotional videos for JBG Smith with the goal to showcase the exciting food and beverage scene in the newly named National Landing neighborhood.

This area is being transformed by JBG Smith, a major retail investor and place-maker, and this Chef Series highlights three standout new restaurants.

Viewers go behind the prep counter to see how signature flavors are created. These videos capture the energy and creativity of a thriving region with even greater days ahead.

Tags: Documentary-Style | Communication | Branding | Promotional | People

Challenge

A Taste of Everything LAI Does Best

JBG Smith set out to showcase National Landing’s growing food scene to attract diners and future tenants. The goal was to film a vibrant chef series that captured the area’s energy while working around tight schedules, small spaces, and brand vision.

National Landing L A I Video Chef Interview

Solution

Compliments to the Chefs

We filmed each chef preparing a signature dish and sharing insights about their restaurant and National Landing. Each video reflected the venue’s vibe, creating a dynamic yet cohesive series that highlighted the area’s evolving culinary identity.

National Landing L A I Video Behind The Scenes

ROI

More to Explore

The chef series powered a successful social campaign, boosting foot traffic and attracting food lovers. It also positioned National Landing as a top culinary hub, sparking leasing interest and reinforcing JBG Smith’s role in the area’s transformation.