LAI Video American College of Cardiology

The Heart of It

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We partnered with the American College of Cardiology to launch a new initiative focused on recognizing the challenges faced by cardiologists and offering meaningful solutions to support their well-being.

We set out to, if you will, get to The Heart of It. The campaign launched as a multimedia, three-part docu-series that spotlighted a new generation of cardiovascular professionals navigating the demands of modern medicine.

It also fostered a welcoming space for young physicians to listen, share experiences, and take comfort in knowing they are part of a supportive community.

Tags: Documentary-Style

Challenge

Beating the Pressure

The American College of Cardiology needed a campaign that addressed the real pressures young cardiologists face, from workload to student debt. They set out to build community, show the realities of the profession, and inspire the next generation.

L A I Video American College Of Cardiology Doctors

Solution

Stories with Heart

To show the real lives of young cardiologists, we created The Heart of It, a three-part docu-series capturing their daily triumphs and struggles. Through cinematic storytelling and a custom microsite, we built a powerful platform for connection and inspiration.

L A I Video American College Of Cardiology Interview

ROI

Stronger Community

The Heart of It positioned ACC as a forward-thinking leader, sparking conversations and boosting digital engagement. By humanizing cardiology, the campaign attracted new members and strengthened ACC’s role as a vital support system for its community.