LAI Video National Industries for the Blind

“I’m Ready!” Awareness Campaign

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Designed as the next iteration of the successful “We’re Ready!” introductory campaign, we once again partnered with the National Industries for the Blind to tell the incredible stories of their industry heroes.

We brought together four day-in-the-life vignettes to create a powerful compilation. Each story highlighted the unique talents and determination of individuals within the blind community.

The goal was to shift the next year’s messaging toward a more human angle, celebrating the impact and possibilities of blind careers through the AbilityOne program.

Tags: Promotional

Challenge

Identifying Misconceptions

National Industries for the Blind (NIB), a leader in creating career opportunities for blind individuals, needed to shift perceptions and rally executives, employers, and employees to support workforce development and join its growing Advocates Program.

L A I Video National Industries For The Blind Homework

Solution

Redefining Ability

LAI Video created a series of impactful videos featuring real stories of blind professionals. Through interviews, day-in-the-life footage, and cinematic storytelling, the content showed the power of meaningful employment and the program’s broader impact.

L A I Video National Industries For The Blind Behind The Scenes

ROI

New Outlooks

NIB saw a boost in engagement, with larger Advocates Program classes and stronger interest from executives and employees. The videos elevated perceptions of blind professionals, strengthened NIB’s brand, and inspired action across its network.