Your Story Belongs in America’s 250th Celebration
In 2026, the United States turns 250 years old.
Big birthdays invite stories. What do you want to say?
If your organization’s work drives innovation, builds infrastructure, or protects communities, your story belongs in this national conversation. The Semiquincentennial is a chance for Associations, embassies, nonprofits, and corporations to highlight their role in shaping the country.
Video storytelling helps you do that clearly and in a way people remember.
Whether you’re launching a targeted campaign, planning a DC-based event, or just exploring where your work fits in the 250th anniversary of the United States, here are 5 ways to tell your story with video.
1. Define How You Contributed to the American Story
Show how your work made life better, safer, smarter, or more connected
Every organization and industry has a history. But not everyone takes the time to tell it.
America250 gives you the platform to connect your mission to something bigger, helping people understand how your work has made life better, safer, smarter, more just, or more connected.
With a scripted, story-driven video, you can:
- Highlight the issues your work has addressed
- Connect your milestones to American history
- Recognize the problem-solvers who turned plans into results
This kind of content shows your organization or industry’s impact, humanizes your work, and gets audiences invested in your future.
See how we partnered with the Farm Credit Council to showcase their support for America’s farmers and the communities they serve through a powerful identity video.
2. Highlight the People Who Make It Happen
Let leaders, members, and communities speak for themselves
Your people are your proof. When members, staff, partners, or community voices talk about their work or first hand experiences, it adds honesty and credibility to your message.
We recommend including:
- Testimonials that capture candid stories and real-world impact.
- Interviews in the field that show people in action, where the work is actually happening.
- A mini-series of stories that spotlight different voices across your community or team.
- Candid, everyday moments that show who your people really are.
Perfect for social and email, these formats help audiences picture your mission in motion.
Watch how we helped the National Retail Federation spotlight small business owners across the country through a mix of testimonials, interviews, and day-in-the-life stories in the Retail Across America series.
3. Use Animation to Explain Complex Work
Help people understand what you do and why it matters
Work that deals with policy, data, science, or long-term change can be hard to put into plain language. Animation translates abstract ideas into narratives that are easy to follow.
You can use animation to:
- Illustrate progress or change over time
- Transform statistics into digestible, real-world terms
- Explain complex processes
- Boost retention and information recall
Motion graphics also make it easier to reach more audiences, from multilingual communities to viewers who rely on accessible design. It’s a creative way to make sure your story lands with everyone.
See how we helped the FDIC bring 90 years of impact to life with clear, engaging visuals in their anniversary featurette.
4. Don’t Just Post It. Promote It.
Reach the people who need to see your story with digital advertising
Even a great video can get buried without a plan to share it. That’s where a smart digital advertising strategy makes all the difference.
At LAI Video, we help organizations build targeted outreach that puts your video in front of the people who matter most and inspires them to act.
That might include:
- YouTube and pre-roll ads
- Campaigns on Instagram, Facebook, or LinkedIn
- Streaming spots on connected TV
- Geo-targeted messages for audiences in a physical location
By combining creative that connects with advanced targeting tools, we help organizations make the most of their investment and reach their goals faster.
See how we helped RAINN promote their essential services to a younger generation, surpassing year-long goals in less than 6 months.
5. Showcase Your Events With Professional Video
Turn one moment into lasting content
If you’re planning an event for America250, whether it’s a reception, a roundtable, a launch, or a commemorative ceremony, video can extend the life and reach of the moment.
Bringing video into the planning process early gives you the chance to create content that lives well beyond the event itself. With the right footage, you can share updates, engage members, support outreach efforts, and preserve the energy of the day.
Think about what you may want to capture:
- On-site coverage and highlight reels
- Key speakers, presentations, or performances
- Same-day edits for sharing
- Behind-the-scenes content that adds personality and depth
- Recap videos for media, members, and donors
- Livestream options and speaker-focused cutdowns
As part of a full-service events company, LAI Video can help you capture all of this content and more, depending on your timeline and budget. See how we helped the American Heart Association build excitement for their Heart’s Delight fundraising event through archive footage and dynamic interviews with the people who make it happen.
Need Support for Your America250 Campaign?
If you need a creative partner for your next project, LAI Video is here to help. Based in Washington, DC our team specializes in helping associations, embassies, nonprofits, and government teams to tell authentic, American stories that connect and convert.
Our team can offer:
- Video producers, cinematographers, editors, and animators
- Campaign strategists and messaging experts
- A client experience team who guides the process start to finish
- Professional video, audio, and lighting equipment
- A full in-house animation and post-production pipeline
Ready to start brainstorming for your next project?
