With such an emphasis on individual personalities, we knew that casting would be imperative. We worked with NIB to identify a pool of profiles from their member companies. Ellyn and Favata interviewed and auditioned the eager participants on a series of phone calls, casting for not only distinct stories, but also a broad diversity of narratives that would complement each other and make for a powerful first video. The team traveled across the country to follow Andrew, Irenesa, Julius and Keith on typical days. Whether they were making their morning coffee, wall climbing or doing homework with their kids, Phil and Jun captured a sense of the private — to show that these individuals are more than just workers.
