Association of Women's Health, Obstetric and Neonatal Nurses

AWHONN Education and Advocacy Video

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We partnered with the Association of Women’s Health, Obstetric and Neonatal Nurses on a powerful short film aimed at changing health care providers’ attitudes and behaviors toward pregnant women of color.

The film is driven by the emotional testimonies of pregnancy complication survivors. It presents the devastating impact of bias and racism in maternal health care and calls for urgent action to ensure equitable treatment.

The project empowers providers to reflect, learn, and help transform the future of maternal care.

Tags: Education | Advocacy | People

Challenge

Rejecting Biases

AWHONN, the Association of Women’s Health, Obstetric and Neonatal Nurses, wanted to tackle the serious racial gaps in maternal care. They needed a powerful, respectful way to show the impact of bias while creating space for honest, personal stories.

Association Of Women's Health, Obstetric And Neonatal Nurses Interview

Solution

Establishing Meaningful Dialogue

We created Knowledge to Action: Care Equity for Black Moms, a short film blending survivor stories, expert insights, and emotional visuals. It calls on clinicians to confront bias and support equity, aligning with AWHONN’s mission and advocacy goals.

Association Of Women's Health, Obstetric And Neonatal Nurses Emotional

ROI

A Continuous Push for Equality

Since launch, the film has reached thousands, sparked strong social engagement, and gained new subscribers. It fueled vital conversations on health equity, empowered clinicians, and reinforced AWHONN’s leadership in improving maternal care for Black women.