#Give A Crop Network

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We partnered with CropLife America to launch a nostalgia-powered awareness campaign. The series included animated singing fruits and vegetables, an ag-friendly family sitcom, a Bill Nye-inspired science program, and a bold, factual street interview show.

These videos bring back the delightfully dated feel of classic TV while tackling myths and misconceptions that remain relevant today.

The campaign energizes audiences with fun, memorable content that champions truth and innovation in agriculture.

Tags: Communication | Motion Graphics | Advocacy | Education

Challenge

Mythbusting Made Fun

CropLife America, a trade association representing the plant science industry, needed a fun and effective way to counter myths about GMOs and pesticides. The challenge was to balance entertainment and education in a format built for digital sharing.

L A I Video Crop Life America Scientist Series

Solution

Humor Meets Science

We launched the #GiveaCrop campaign, using humor and pop culture to make pesticide education fun and relatable. With sketches, an animated musical, and a retro “TV network,” the content sparked engagement, contests, and a microsite that built an advocate community.

L A I Video Crop Life America Cleaning Fruit

ROI

Buzz Achieved

#GiveaCrop became CropLife America’s most visible campaign, spanning years, platforms, and formats. It boosted social engagement, sparked industry buzz, and reframed the pesticide conversation through humor, contests, and interactive audience input.