LAI Video National Retail Federation Retail Across America

Retail Across America Awareness Campaign

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We were delighted to expand and explore the National Retail Federation’s “This is Retail” campaign through Retail Across America, an ambitious road trip video series.

Over a year and a half, our crew traveled coast to coast, capturing the moving stories of retailers big and small. We visited 10 states and produced nearly 40 videos for this public-facing initiative.

The series showcases the power of retail and celebrates the hardworking businesses and individuals driving communities across the country.

Tags: Advocacy | Promotional

Challenge

Retail, Reimagined

Retail is everywhere, but most only see the storefront. To reveal the innovation, careers, and impact behind it, the National Retail Federation needed a way to make retail feel personal and essential while engaging retailers across the country.

Solution

Broadening Horizons

Retail Across America was a cross-country docuseries spotlighting real retailers. Across 16 states and 68 cities, LAI Video captured unscripted stories that NRF used in long-form features, vignettes, and digital assets to engage the public and members.

ROI

Building a Movement

Spanning 45,000 miles and 250 retailers, the campaign earned millions of impressions, strengthened NRF’s member ties, and boosted retail’s image. Repurposed for advocacy, marketing, and national ads, Retail Across America became a lasting storytelling movement.