Strivers Fitness Videos

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The St. James, a leading health and fitness organization, set out to expand beyond its physical space by launching a digital platform.

The goal was to reach more people, promote sports and wellness, and strengthen its role as the DC area’s top fitness hub. We partnered with The St. James to bring this vision to life through dynamic video content.

The project helps extend the brand’s impact, inspire new audiences, and position The St. James as a premier destination for fitness and well-being both online and off.

Tags: Communication | Branding | Promotional

Challenge

Stretching Brand Reach

The St. James, a leading health and fitness organization, set out to expand beyond its physical space by launching a digital platform. The goal was to reach more people, promote sports and wellness, and strengthen its role as the DC area’s top fitness hub.

Solution

Digital-First Fitness Media

LAI Video produced cinematic content for The St. James’s Strivers app, turning its spaces into dynamic, Peloton-style studios. Featuring top instructors, the videos let users engage from anywhere, extending the brand’s reach beyond the gym.

L A I Video Strivers Fitness Behind The Scenes

ROI

Scaled Fitness Access

The Strivers app relaunch helped The St. James grow its digital fitness presence, reach a wider audience, and reinforce its role in sports and wellness. It became a key brand extension, delivering high-quality coaching to users anywhere.