AI Video Effects Are Fun. Your Strategy Still Matters.
A surreal explainer with a voiceover that doesn’t blink. A sneaker ad starring a model who doesn’t exist. Rabbits bouncing on a trampoline for no clear reason. Some are subtle. Some are unhinged. Most are designed to stop the scroll, even just for a second.
Our most recent AI video project at LAI was exactly that: a controlled experiment in attention. Built for a corporate event, the video content played before any speaker hit the stage. It featured… me. But not just me. Baby me. Power lifter me. Tree me. Breakfast meal me.
Equal parts delightful and unsettling. That is the point. AI grabs attention. It buys you a second. But attention is the warm up, not the show.
The trick is pairing the visual gag or wow moment with a message that earns its place in someone’s brain and drives results beyond that quick burst of attention. Here are five secrets to taking your AI video further.
1. Start with the Hook
Lead with the thing that stops the scroll. A ridiculous avatar can pull focus. Great. You just earned your opening second.
That second is everything. Whether you’re opening a keynote, running a paid ad, or launching a campaign, you only get one moment to prove you’re worth watching.
AI makes it easier than ever to grab attention with deepfaked personas, strange animations, or cinematic sequences built from a single prompt. But grabbing attention isn’t the hard part anymore. Holding it is.
If you’re already using AI video generators, lean into the weirdness—but do it with purpose.
2. Deliver the Why
Use that second to say something that matters. Teach, persuade, or clarify. Novelty gets the click. Story earns the share. Strategy gets the call.
Most AI-generated videos stop at the spectacle. They’re weird. They’re impressive. And then they’re gone.
What you say in the next few seconds matters more than how cool it looks. In a campaign, it might be a point of clarity. In a launch, it might be a single benefit said simply. In a promo, it might be the moment you make someone feel something.
3. Iterate on Purpose
Make a thirty second and a ten second version. Test a few first lines. Swap the voiceover for captions. Use the speed of artificial intelligence to learn, then lock the version that actually moves people.
The tools move fast. That’s the point. So use that speed to explore what actually works.
Cut alternate lengths. Try new visuals. Rewrite the open. Change the voice. Test three versions with different tones. Then look at how people respond. Not how you feel about it in the edit bay.
AI video generators give you options. But you still need a reason to choose one. This phase is where smart content creation meets intentional marketing strategies.
4. Measure What Matters
Views feel nice. Outcomes pay the bills. Track the actions that prove impact, whether that is signups, demos, donations, or calls.
A viral moment doesn’t help if no one clicks through. A beautiful video doesn’t matter if no one understands what you’re offering.
Know what the video content is trying to do. Track that. Whether it’s engagement, conversions, retention, or real results from internal teams. If the format isn’t leading to action, it’s just motion.
5. Keep a Human in the Chair
Artificial intelligence is a great assistant. It is not your creative director. Taste, timing, and restraint still come from a person.
You can make a lot of video content now. That’s not the same as knowing what to say.
Someone still has to choose the voice, trim the fat, hold the tone, shape the rhythm. That is not a prompt. That is judgment. And the best creative judgment still belongs to someone who’s done this before.
Working with a professional that agency brings experience in video production, messaging, and content creation ensures your AI videos match your goals, brand voice, and audience expectations. You get the efficiency of automation with the clarity and quality that come from working with people who’ve done this before.
AI-generated videos help. Humans direct. That’s how the work stays intentional.
AI Can Make a Scene. You Still Need to Make a Point.
The tools are here. You can generate a full campaign of video content without picking up a camera. That’s exciting. And overwhelming.
But the principles haven’t changed.
Message still matters. Emotion still wins. Human taste still leads.
If you’re experimenting with AI videos — or want to — we’d love to help you push the work past novelty and into strategy. Make it weird. Make it bold. But most importantly, make it work.
Let’s talk.
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FAQs: 5 Must-Know Secrets Of Effective AI Video Strategy
How do I know if AI video is right for my marketing goals?
It depends on what you’re trying to do. If you need speed, scale, or simple visuals, AI video can work well. But if your goal is persuasion, emotional connection, or multifaceted storytelling, AI alone tends to miss the mark. An agency can help you map out when and how to use AI video in support of your marketing strategy — not as a shortcut for it.
Can AI videos actually improve marketing results?
Yes. When used with intention, AI videos can absolutely improve results. They are fast, flexible, and scalable, especially when tied to smart marketing campaigns or high-impact moments like launches or events.
What are the best AI video tools to use?
We’ve put together a full blog on what AI video tools we use and which ones we skip. Some tools are great for speed and experimentation. Others fall short when it comes to polish or brand alignment. Check out our blog here.
What’s the value of video content in multichannel marketing?
Video content travels well across email, social, paid media, and internal channels. It anchors your marketing message visually and emotionally, helping you show up consistently wherever your audience already is.
How can personalized video content increase customer engagement?
Personalized video content speaks directly to the customer, whether by name, role, or interest. It helps deepen customer engagements by making viewers feel seen and valued, which boosts retention and response.
What’s the best way to approach video generation with AI?
Video generation tools can be powerful, but they need direction. Start with your core message, then explore formats, visuals, and tones that align. Automation helps, but creative decisions still matter.
What’s the role of video editing in AI-generated content?
Video editing is where raw AI output becomes usable content. Even when a video is generated with prompts, it still needs trimming, pacing, sound design, and visual polish. Editing ensures your message lands the right way and keeps the piece from feeling rushed, robotic, or off-brand.
What role does video production play in a marketing campaign?
Video production is the backbone of your message’s visual delivery. Whether you’re using live footage or AI-generated videos, thoughtful production ensures your content aligns with your brand and your marketing goals.
How does content creation support customer engagement?
Effective content creation builds consistency and connection across channels. Paired with video, it helps engage the customer at every stage, from first impression to long-term loyalty, while supporting broader marketing strategies.
