Introducing WorxWell

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REA and RXR Realty partnered with LAI Video to launch a new brand asset for WorxWell, a suite of digital and physical tools aimed at transforming the office experience.

The project needed to balance high-tech capabilities with a warm, human-centered message. This was more than a product video—it was a look at the future of work.

Filmed on-site at the first RXR property to implement the full suite, the video was grounded in the everyday user experience. Our aim was to connect the architecture, design, and technology of WorxWell with the needs of real people returning to the office.

Tags: Promotional

Challenge

Humanizing Tech

RXR Realty, a leading commercial real estate firm in New York, needed to introduce WorxWell, its smart workplace platform, to a post-pandemic market. The challenge was to present a high-tech, people-first product in a way that felt clear and engaging.

Solution

Smart Storytelling

Partnering with Real Estate Arts, LAI Video produced a cinematic promo that combined sleek visuals, live interviews, and minimal graphic overlays to capture WorxWell’s features. Filmed at a flagship property, the video brought the platform’s people-first design to life.

ROI

Brand Elevation

The video gave RXR a versatile asset to market WorxWell to landlords, occupiers, and investors. It elevated the platform’s brand perception, supported post-pandemic leasing efforts, and reinforced RXR’s position as a leader in forward-thinking workplace solutions.