Industry Spotlight: Manufacturing Video Campaigns
For making up such an immense part of the U.S. economy and workforce, the manufacturing industry is at times misunderstood, often boiled down to dated imagery of gears and cogs.
But, manufacturing companies, associations, and organizations are sitting on goldmines of compelling content! From featuring disruptive new technology to celebrating the everyman worker, there are stories waiting to be told and adapted within the perfect video treatment.
At LAI Video, we have been delighted to partner with a number of manufacturing groups – and to humanize an industry making an enormous impact, every day.
THE ALUMINUM ASSOCIATION — DRIVE ALUMINUM
LAI Video partnered with the Aluminum Association and its Aluminum Transportation Group (ATG) on a series of videos for its Drive Aluminum campaign – an initiative dedicated to debunking myths and informing policymakers about using aluminum in cars. Inspired by Bill Nye the Science Guy and the excellent CrashCourse educational videos, we pitched an Ask the Experts-type series that speaks plainly to viewers. As the face of the campaign, astronaut Dan Tani was more than willing to speak on behalf of a metal that he's always trusted (in space!).
CORPORATE SOCIAL RESPONSIBILITY
COHNREZNICK'S NMTC CASE STUDY — Horsehead Corporation
Partnering with CohnReznick, we produced a case study video on Horsehead Corporation's manufacturing facility in Barnwell, South Carolina. While we flew drones to capture Horsehead’s vast facilities, the video shares a down-to-earth story about job creation, the revitalization of a local community, and CohnReznick’s role in making it possible.
AMERICAN FOREST AND PAPER ASSOCIATION — PAPER RECYCLES
The American Forest & Paper Association sought our help in outlining the basic “dos and don’ts” of recycling. With intentionally child-like character animation and narration, we concocted a PSA-style video that will have you gleefully recycling (or not recycling!) your paper products. The video provides a few helpful reminders, while emphasizing the industry’s overall story of sustainability.
NATIONAL INDUSTRIES FOR THE BLIND – I’M READY
LAI Video partnered with the National Industries for the Blind to promote its vital work with the AbilityOne Program. Through a compilation of four day-in-the-life vignettes, we produced a video that shares the incredible stories of some of NIB’s industry heroes. The video is used as a recruitment tool and calling card for NIB and its important employment initiative.
Want to see more industry-specific video campaigns? Take a look at our industry spotlights to catch a glimpse of the different styles and approaches we have taken with various client engagements across a myriad of different industries and business sectors.
MORE CLIENTS WE'VE WORKED WITH
BRING YOUR INDUSTRY STORY TO LIFE
At LAI Video, we're always discovering new and innovative ways to bring our client's creative visions to life through powerful video-driven campaigns. Let us help identify your industry’s hidden stories, curate cohesive messaging, and deliver engaging stories to create deeper connections with your audience, build greater brand awareness, and broaden your campaigns reach and exposure.
Are you looking to make a manufacturing marketing video? Do you have a tough industry topic that needs explaining?
If you're looking to create compelling videos to showcase your industry story and bring your organization to life, please contact our team to get started today!
CONTACT US ABOUT VIDEO PRODUCTION FOR manufacturing
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