Industry Spotlight: Manufacturing Video Campaigns

by James Loizou

At LAI Video, we’ve been delighted to partner with a number of manufacturing groups—to humanize an industry that can so often be boiled down to dated imagery of gears and cogs.

Keep reading to learn more about the compelling video campaigns that we've created for many of our clients in the manufacturing industry.

At a day-long retreat for innovative, industry-changing ideas, we hosted Jon Steinberg of Buzzfeed and Cheddar fame to drop some knowledge about the state of storytelling.

He reminded leaders of manufacturing associations that they are sitting on goldmines of compelling content! From featuring disruptive new technology to celebrating the everyman worker, there are stories waiting to be told and adapted in the perfect video treatment.

At LAI Video, we have been delighted to partner with a number of manufacturing groups—to humanize an industry that can so often be boiled down to dated imagery of gears and cogs.

We’re Ready!

Placing an emphasis on the people behind the machines, we worked with the National Industries for the Blind to create an identity series that shows the incredible stories of blind professionals working at manufacturing facilities. Learn more here.

NMTC Spotlight: Horsehead Corporation

Partnering with CohnReznick, we produced a case study spotlight video on Horsehead Corporation—a zinc recycling facility that revitalized Barnwell, South Carolina, by providing hundreds of new jobs to the economically-depressed community nearby. Learn more here.

Drive Aluminum

Creating a cleaner and brighter aesthetic, we devised a science lab campaign that compares the aluminum material to steel—advocating that aluminum is a smarter twenty-first century metal for auto manufacturing because… science! Learn more here.

Want to see more industry-specific video campaigns? Take a look at our industry spotlights to catch a glimpse of the different styles and approaches we have taken with various client engagements across a myriad of different industries and business sectors.

BRING YOUR INDUSTRY STORY TO LIFE

At LAI Video, we're always discovering new and innovative ways to bring our client's creative visions to life through powerful video-driven campaigns. Let us help identify your industry’s hidden stories, curate cohesive messaging, and deliver engaging stories to create deeper connections with your audience, build greater brand awareness, and broaden your campaigns reach and exposure.

Do you have an industry story that needs telling? Do you have a tough industry topic that needs explaining?

If you're looking to create compelling videos to showcase your industry story and bring your organization to life, please contact our team to get started today!

To get in touch with a member of our team right now, you can also call us at 202-416-4660, email us at video@laivideo.com, start a live chat with us online, or fill out the form below and a member of our team will reach back out to you in less than 24-hours.

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