“Know Your Enemy”

We paused our ongoing #GiveaCrop campaign to produce a one-off spot for CropLife America. Partnering with Responsible Industry for a Sound Environment (RISE), CropLife wanted to draw comparisons between crop protection on the farmland and consumer-grade pesticides at home. And we did it in style.

News Flash: Scripts Can Be Fun

Embracing an old-timey “breaking news” perspective, Justin wrote his script for a fedora-wearing reporter covering an outbreak of a united pest front — insects and rodents working in tandem to destroy our very way of life. The tongue-in-cheek take inspired artist Joe Wierenga to visualize cowboy bugs riding on the backside of rats. Favata creative directed the cartoonish aesthetic towards something more polished, but just as imaginative. The final storyboards took cues from the impressive end credits to Pixar’s Ratatouille.

Old-timey reporter cartoon
Our own talent provided voice overs

A Sound Animation

Sarah worked with voice over talent to deliver a cross between the Simpsons’ Kent Brockman and the intro to Powerpuff Girls. After recording the explosive vocal performance, Rob animated the commercial by bringing menacing moves to the story’s villains and sensational transitions. And most notably, Rob created an accompanying score of sound effects — the kind of rich audio design that you would expect in a radio spot. The dramatic thuds, rodent gallops and incessant pest crinkling built to a climatic “retreat,” quickly reminding viewers that science is still the best weapon to protect our crops and backyards.