Embracing an old-timey “breaking news” perspective, Justin wrote his script for a fedora-wearing reporter covering an outbreak of a united pest front — insects and rodents working in tandem to destroy our very way of life. The tongue-in-cheek take inspired artist Joe Wierenga to visualize cowboy bugs riding on the backside of rats. Favata creative directed the cartoonish aesthetic towards something more polished, but just as imaginative. The final storyboards took cues from the impressive end credits to Pixar’s Ratatouille.
“Know Your Enemy”
We paused our ongoing #GiveaCrop campaign to produce a one-off spot for CropLife America. Partnering with Responsible Industry for a Sound Environment (RISE), CropLife wanted to draw comparisons between crop protection on the farmland and consumer-grade pesticides at home. And we did it in style.
News Flash: Scripts Can Be Fun
A Sound Animation
Sarah worked with voice over talent to deliver a cross between the Simpsons’ Kent Brockman and the intro to Powerpuff Girls. After recording the explosive vocal performance, Rob animated the commercial by bringing menacing moves to the story’s villains and sensational transitions. And most notably, Rob created an accompanying score of sound effects — the kind of rich audio design that you would expect in a radio spot. The dramatic thuds, rodent gallops and incessant pest crinkling built to a climatic “retreat,” quickly reminding viewers that science is still the best weapon to protect our crops and backyards.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
