“Know Your Enemy”

We paused our ongoing #GiveaCrop campaign to produce a one-off spot for CropLife America. Partnering with Responsible Industry for a Sound Environment (RISE), CropLife wanted to draw comparisons between crop protection on the farmland and consumer-grade pesticides at home. And we did it in style.

News Flash: Scripts Can Be Fun

Embracing an old-timey “breaking news” perspective, Justin wrote his script for a fedora-wearing reporter covering an outbreak of a united pest front — insects and rodents working in tandem to destroy our very way of life. The tongue-in-cheek take inspired artist Joe Wierenga to visualize cowboy bugs riding on the backside of rats. Favata creative directed the cartoonish aesthetic towards something more polished, but just as imaginative. The final storyboards took cues from the impressive end credits to Pixar’s Ratatouille.

Old-timey reporter cartoon
Our own talent provided voice overs

A Sound Animation

Sarah worked with voice over talent to deliver a cross between the Simpsons’ Kent Brockman and the intro to Powerpuff Girls. After recording the explosive vocal performance, Rob animated the commercial by bringing menacing moves to the story’s villains and sensational transitions. And most notably, Rob created an accompanying score of sound effects — the kind of rich audio design that you would expect in a radio spot. The dramatic thuds, rodent gallops and incessant pest crinkling built to a climatic “retreat,” quickly reminding viewers that science is still the best weapon to protect our crops and backyards.

Meet the Nerds

Rob Kramer

Rob Kramer is an Editor/Animator/Producer/Videographer. Wow that's a mouthful.

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Sarah Wides

Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.

Justin Kelly

Justin brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.