Storytelling Marketing - Videos & Campaigns | LAI Video

Storytelling For Marketing

Why Storytelling Marketing?

Thanks to data that shows storytelling marketing is not only more persuasive, but also more valuable to audiences, more marketers are adopting it. That’s the power of stories—they’re entertaining, plus influential.

Add in the fact that almost half of viewers act after watching a video, and you have a winning combination. And for us, that’s a pretty persuasive reason to get excited about a video marketing campaign.

LAI Video partners with organizations on campaigns to accomplish goals like advocacy, internal communications, or promoting a product with storytelling. Check out a few examples from our marketing storytelling portfolio:

  • One Mission. Many Voices.: Promoting the good work of the farmer-owned co-ops across the country, Farm Credit Council partnered with us to develop a storytelling campaign that gave proper, well, credit to the lenders committed to serving rural communities and American agriculture.
  • I AM IH: We partnered with the American Industrial Hygiene Association on an awareness campaign designed to highlight the people behind the industrial hygiene profession. We devised a series of short day-in-the-life vignettes to embody the IH community and jumpstart an industry-wide storytelling campaign. 
  • No Kid Hungry: The team at LAI Video hopped in a school bus-themed RV to travel the country raising awareness for child hunger happening right in our own communities. We constructed a powerful marketing storytelling campaign to increase awareness and donations for an incredible initiative.
  • Preserving Our Nation's History: In partnership with the Department of State, we told the story of famous rooms from the perspectives of the unsung heroes—the interior designers, gilders, chandelier-hangers—to raise awareness for these publicly-accessible treasures and inspire a new generation of brilliant craftspeople.

POSSIBILITIES OF SHORT FILM STORYTELLING MARKETING

How do you promote an all-expense paid study abroad program? Think outside the box! That’s what our team of nerds did when creating a film for the DC Public Schools’ Study Abroad program. Instead of only conducting interviews, we set out to tell a story. With the help of the students, we shared not only theirs but an even bigger one: The impact of studying abroad.

That’s the power of using storytelling for marketing.

Some stories can’t be told in 30 seconds or less. Short film marketing gives you—and your audience—time to dig deep. It also offers you a lot of different possibilities when it comes to your marketing video’s production, including:

  • Creating a product marketing video that reveals the long days and nights of testing and development
  • Producing a video marketing campaign that highlights a career in high demand, but with limited supply
  • Developing a film that shares the impact your services have on customers and the community

Show your company’s colors across social media with storytelling and short film marketing. Transmedia storytelling marketing is the most effective way to let your audience know what you are promoting. With our talented and award-winning team on your side, we can help you create an effective video marketing campaign to capture viewers. 

Fill out the form below to learn more about how we can tell your story.