To speak to the younger generation, we knew that we had to be authentic. We decided to intertwine several “day in the life” threads of existing CREF professionals. We worked with MBA and its sponsoring member companies to identity the fresh faces that best embody this new generation. From the guy who has a well-paying job to the gal who wants to travel while maintaining a work-life balance, these personalities invite young viewers to say “hey, that’s me!” or “I could TOTALLY do that.”
