Leading up to the event, we produced a short promo video that touted the convention’s keynote speakers, networking opportunities, and trade show floor. Embracing new event theming, the commercial treats archived b-roll with a striking flare that boldly describes key information, making for easy, silent playback on Facebook feeds. This look previewed the event videos themselves, which offered powerful visuals that filled a custom, edge-blend and multi-screen set. This backdrop served as the defining visual signature of the event, energizing crowds to welcome keynote speakers to the stage and honor awardees. Most notably, we scripted and storyboarded a one-minute show opener that brought together a diverse audience into one franchise community.
The Franchising Convention
LAI Video, in partnership with its sister business LAI Live, worked with the International Franchise Association on IFA2020, its annual convention. Developing content both before and during the show, we created unforgettable visuals that defined the attendee experience and thoughtful content that promoted specific initiatives and the IFA brand as the stewards of the franchising community.
From YouTube to Stage
The Editors that Never Sleep
LAI Video has been partnering with IFA for the past six years to keep taking their annual convention event videos to the next level. It's a challenge to keep trying to one-up ourselves but we love a good challenge to create high-energy, visually stimulating videos to immerse attendees. Alexandria and De’von befriended literally all of the attendees, capturing enough interviews and b-roll (and smiles) to feed overnight videos. Tiffany’s NextGen Finalists piece summarized the Shark Tank-style NextGen competition, where ambitious franchise entrepreneurs pitched their propositions to win $10,000. Rob’s definitive recap highlighted the size and scope of the convention itself. Both videos played on the final day of the event, positioned as two can’t-miss grand finale acts that sent attendees home feeling heart-warmed and satisfied. Additionally, Stephanie produced ongoing segments at our media booth, which featured the host of Leading Authorites' "Speaking Of..." podcast, Maddie Glading, who interviewed speakers live on IFA’s Facebook channel.
Alexandria Kelly
Coming to us from Hollywood, Alexandria brings a jet set, never-quit work ethic.
De'Von Wellesley
De'von has a diverse background; from filming in night clubs to fashion models and music videos.
Tiffany Lewis
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
Rob Kramer
Rob Kramer is an Editor-Animator-Producer-Videographer. Wow that's a mouthful.
Stephanie Ciaccia
A visual storyteller born and raised in Upstate New York, Stephanie once worked in a carnival show over a summer. Now an Associate Producer + Project Manager at LAI Video, she juggles a lot, but somehow doesn’t drop the ball.
Anthony Jacoway
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
Tori Furphy
A mother of two and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
James Loizou
Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.
Helena Lehman
Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.
