Portfolio: The Franchising Convention | LAI Video

The Franchising Convention

LAI Video, in partnership with its sister business LAI Live, worked with the International Franchise Association on IFA2020, its annual convention. Developing content both before and during the show, we created unforgettable visuals that defined the attendee experience and thoughtful content that promoted specific initiatives and the IFA brand as the stewards of the franchising community.

From YouTube to Stage

Leading up to the event, we produced a short promo video that touted the convention’s keynote speakers, networking opportunities, and trade show floor. Embracing new event theming, the commercial treats archived b-roll with a striking flare that boldly describes key information, making for easy, silent playback on Facebook feeds. This look previewed the event videos themselves, which offered powerful visuals that filled a custom, edge-blend and multi-screen set. This backdrop served as the defining visual signature of the event, energizing crowds to welcome keynote speakers to the stage and honor awardees. Most notably, we scripted and storyboarded a one-minute show opener that brought together a diverse audience into one franchise community. 

The Editors that Never Sleep

LAI Video has been partnering with IFA for the past six years to keep taking their annual convention event videos to the next level. It's a challenge to keep trying to one-up ourselves but we love a good challenge to create high-energy, visually stimulating videos to immerse attendees. Alexandria and De’von befriended literally all of the attendees, capturing enough interviews and b-roll (and smiles) to feed overnight videos. Tiffany’s NextGen Finalists piece summarized the Shark Tank-style NextGen competition, where ambitious franchise entrepreneurs pitched their propositions to win $10,000. Rob’s definitive recap highlighted the size and scope of the convention itself. Both videos played on the final day of the event, positioned as two can’t-miss grand finale acts that sent attendees home feeling heart-warmed and satisfied. Additionally, Stephanie produced ongoing segments at our media booth, which featured the host of Leading Authorites' "Speaking Of..." podcast, Maddie Glading, who interviewed speakers live on IFA’s Facebook channel.