Embracing new event theming, we created a splashy, one-minute show opener that graphically treats archived b-roll footage to set the convention’s vision and bring together a diverse audience into one franchising community. This look previewed the event videos themselves, which offered powerful visuals that filled a custom, edge-blend and multi-screen set. This backdrop served as the defining visual signature of the event, energizing crowds to welcome keynote speakers to the stage and honor awardees.
The Franchising Convention
LAI Video, in collaboration with its sister business, LAI Live, worked with the International Franchise Association on IFA2022, its annual convention. In what was our eighth year of partnering with the IFA on its signature show, we continued our work to define the attendee experience in new ways and to sustain the event’s big reputation with equally big creative firepower.
SETTING THE STAGE
NEW CONCEPTS, SAME SHOW
Since we began working with the IFA, we’ve enjoyed the opportunity to meet their event vision with new concepts that deliver unique experiences for attendees. Over the years, we’ve developed promo videos that tout the convention’s keynote speakers, networking opportunities, and trade show floor; produced event recaps and Shark Tank-style, “NextGen Competition” videos literally overnight; and managed an on-site media booth, where we interviewed speakers live on IFA’s Facebook channel. While it’s a challenge to keep trying to one-up ourselves, we’ve thrived on the opportunity to create high-energy, visually stimulating videos to immerse attendees, while presenting the IFA brand as the steward of the franchising community.
De'von has a diverse background; from filming in night clubs to fashion models and music videos.
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
A mother of three and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."