Embracing new event theming, we created a splashy, one-minute show opener that graphically treats archived b-roll footage to set the convention’s vision and bring together a diverse audience into one franchising community. This look previewed the event videos themselves, which offered powerful visuals that filled a custom, edge-blend and multi-screen set. This backdrop served as the defining visual signature of the event, energizing crowds to welcome keynote speakers to the stage and honor awardees.
The Franchising Convention
LAI Video, in collaboration with its sister business, LAI Live, worked with the International Franchise Association on IFA2022, its annual convention. In what was our eighth year of partnering with the IFA on its signature show, we continued our work to define the attendee experience in new ways and to sustain the event’s big reputation with equally big creative firepower.
SETTING THE STAGE
NEW CONCEPTS, SAME SHOW
Since we began working with the IFA, we’ve enjoyed the opportunity to meet their event vision with new concepts that deliver unique experiences for attendees. Over the years, we’ve developed promo videos that tout the convention’s keynote speakers, networking opportunities, and trade show floor; produced event recaps and Shark Tank-style, “NextGen Competition” videos literally overnight; and managed an on-site media booth, where we interviewed speakers live on IFA’s Facebook channel. While it’s a challenge to keep trying to one-up ourselves, we’ve thrived on the opportunity to create high-energy, visually stimulating videos to immerse attendees, while presenting the IFA brand as the steward of the franchising community.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Anthony Jacoway
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
