When devising a follow-up to our first spotlight video series with NGA, we started with the consumer—the moms and dads and young people and old folks who swear by their community grocery stores. Why choose independent over the big supermarket chains? Better customer service? More affordable products? The food tastes better? We poured over a recently completed survey and proposed videos that featured geographically-diverse stores that support their communities in surprisingly innovative ways.
An Independent Consumer
LAI Video was thrilled to work with the National Grocers Association (NGA) on a new series that features independent grocery stores serving some seriously fresh ideas. Taking viewers across the country, these video episodes focused on a variety of retail topics, including store layout, home delivery, and sourcing local foods—the stuff that everyday people are hungry for.
Beginning With The End Customer
From Jet-Setting To Table Setting
Sarah Wides, LAI Video's producer and project manager, led a team of video-makers and food enthusiasts to three distinct locations, reinforcing the notion that independent grocery stores exist everywhere, in all shapes and sizes. Focusing on a specific angle or retail "edge" in each episodes, the case study videos go beyond the talking staff members and beautiful b-roll of store aisles—by physically following the shopper back to their homes. To showcase Wright's "Wright 2 U" delivery service, we waited in the homes of their patrons to get to know the people who prefer and rely upon this high-touch feature. LAI Video's Senior Creative Director, James Favata, directed these multi-location shoots with the help of LAI Video's talented team of video-makers, which included Tiffany Lewis, Anthony Jacoway, and De'von Wellesley, finding unique ways to depict these grocers as pillars of their respective communities. The three-part video series debuted at the 2018 NGA Show, inspiring the audience and prompting subsequent panels that discussed the future of the independent industry.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Anthony Jacoway
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
De'Von Wellesley
De'von has a diverse background; from filming in night clubs to fashion models and music videos.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
