To help tell this incredible story and reach their ambitious goal, we proposed a definitive video that captures this experience for prospective students, parents and donors. Tapping into this year’s 8th and 11th grade trips, we invited the students themselves to help tell this story. Each travel group was equipped with a GoPro camera and a “cheat sheet.” Motionographers Tiffany and Anthony trained instructors, or Travel Ambassadors, on video storytelling techniques. They inspired them to live by our mantra: Capture everything.
Make Global Local
LAI Video was proud to partner with the DC Education Fund to help promote DC Public Schools’ Study Abroad program—a new initiative that’s determined to offer ALL students a chance to travel abroad. All expenses paid! Cool, right?
Teaching the Teachers
A Student's Perspective
Upon return, Sarah and Jun sifted through hours of footage, selecting the best, most creative, most personal clips to help tell the bigger story. Through their eyes, we not only saw them scale ancient landmarks, like Machu Picchu or the Great Wall of China. We saw them capture smaller moments, like playing soccer with local kids or boarding a plane from the tarmac. Reviewing this footage was learning what was important to these students. This was our filter for what would speak to future students considering these trips.
Talking Heads
While the students documented their trips, Sarah, Tiffany, and Phil interviewed others in DC. These candid interviews reinforced the value of this truly unique program from the perspectives of families, DC Public Schools and the city itself. These experiences forge life-changing attitudes that makes global citizens out of local residents.
Send a Postcard!
In post-production, scriptwriter Justin brought out the emotional story of earth-shattering self-realization. Jun added the GoPro footage, and Rob laid down motion graphics that highlighted key statistics for curious parties. The final product lives on the DCPS Global Education website and is used to raise interest, generate funds and dramatically expand the program across DC’s wards.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Anthony Jacoway
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
