To help tell this incredible story and reach their ambitious goal, we proposed a definitive video that captures this experience for prospective students, parents and donors. Tapping into this year’s 8th and 11th grade trips, we invited the students themselves to help tell this story. Each travel group was equipped with a GoPro camera and a “cheat sheet.” Motionographers Tiffany and Anthony trained instructors, or Travel Ambassadors, on video storytelling techniques. They inspired them to live by our mantra: Capture everything.
