ASA made the four-word mantra, but wanted it to become more than just an intuitive title—to become a rallying cry. To allow these words to become the lifeblood for a new way of talking about stroke. Justin was up to the monumental task of scripting this elegant anthem that emphasizes the organization’s three pillars, outlines the signs of stroke, and delivers enough emotional punch to recruit viewers to the cause.
Together To End Stroke
LAI Video was honored to partner with the American Stroke Association (ASA) to help launch the new campaign “Together to End Stroke.” With intentional italics on “Together,” we presented a mosaic of personalities pledging a combined effort to prevent, treat, and beat stroke. The PSA would also serve as a pre-cursor to our feature-length film, A Teachable Moment.
Writing to Finish Each Other’s Sentences
Stroke Heroes Assemble
Produced in conjunction with A Teachable Moment, a feature-length documentary that addresses the science and aftermath of stroke, Tori recruited and coordinated the participation of our “stroke heroes” — stroke survivors, caregivers and others dedicated to ending stroke. With tight close ups and dramatically-lit, natural backdrops, Favata and Jun positioned these heroes to deliver passionate, punchy performances. Driven by an emotional music score, Favata treated the cut that brings the ASA red color throughout the deliveries, visually unifying a message of hope and action. The full-length film is now available on Amazon Prime Video, empowering viewers with the knowledge that strokes are preventable, treatable and beatable.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Tori Furphy
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
