Walk and Talk Interviews

LAI Video was once again proud to partner with our cousin-organization CEO Update for their third annual Association Leadership Awards. Taking place in the brand new Trump International Hotel (you could still smell the paint!), we provided various graphic and video content that both entertained and enlightened the 600+ attendees.

The Right Type of Awards Video

Honoring awardees is not always an easy thing. Tribute videos help, but how? What kind? For ALA 2016, we tried something different. Tapping into CEO Update’s journalistic lifeblood, we featured friendly-face and Director Mark Graham interviewing each honoree through a setting of their choice.

Walk and Talk Action Shot
Video Team at Work

Walking Backwards

These walk-and-talk conversations created a casual and intimate dialogue, inviting each recipient to share personal stories and answer quirky trivia (inspired by Vogue’s 73 Questions series). We recorded the videos during the thick of DC’s summer heat. Phil, Jun, Favata and Sarah mastered the backwards-walk, while operating two glidecams to complement the conversations even-paced “strolling” energy.

Setting Up for Success

Patrick cut together the tributes, largely letting the interviews speak for themselves. We were careful not to focus too much on professional life, as these topics would be covered during the live Q&A portion of the ALA event. Instead, it was our goal to add some humanity to the honorees before they took the stage in recognition of some totally monumental accomplishments. Reminding audience members that these folks are real people made their success all the more sweet.

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