The International Baccalaureate is a leader in global education, offering a continuum of programmes that challenges school-aged students to think critically, become more culturally aware, and lead meaningful lives. This curriculum is offered through certified IB World Schools, of which there are over 5,000 on the planet. Whoa! When tasked with making a promotional video that shows this, we worked with the IB to identify the right educators — and through them, the right students — to speak to the IB ethos.
What is IB?
A lot of people think “IB” is a credit you get in a high school. And it is! But it’s also so much more. We partnered with the International Baccalaureate to explain once and for all “What is IB?” From age-specific curriculum from three to 19 years old to its reach in 97 countries(!), we produced a branding video that shows its offerings and universal impact on the education community.
Make Local Global
Working with the IB team at their Global Centre in Bethesda, Helena and Loizou prepared a plan that would use DC-area IB schools to present a very international student population. Victoria and proud IB-dad Favata conducted preliminary interviews with a diverse cast of teachers and students, learning about their favorite projects within each programme. On-site, Jun staged and directed specific shots of IB classes, which Justin seamlessly edited with a splash of b-roll from African and Asian IB schools. While the final video shares personal experiences with IB, it carefully reflects the organizations’ universal themes of curiosity, inclusivity, and academic rigor. As with all IB videos, this featurette was translated in several languages and shared widely to prospective school administrators, parents, and students.
And While We’re Here
Looking to make the most out of the new video project, we worked closely with the IB marketing and HR teams to produce a spin-off video for their recruitment efforts. While filming IB staff at their office, we asked additional questions about the organization’s international culture, professionalism, and commitment to improving education across the globe. In many ways, the “Working for a Better World” video appropriately parallels “What is IB,” showing that IB’s staff remains committed to the same principles of collaboration and innovation that defines its school programmes.
Victoria is an Associate Producer + Project Manager at LAI Video, helping her clients to identify, conceptualize, and execute fresh and compelling stories.
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
Donovan Randolph joins LAI from Indigo Republic where a worked on a web series and a feature length film. He plans to bring his cinematic expertise and unique editing skills to Emmy-winning LAI Video team.
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Hailing from the wild Midwest, Mike can graphic himself out of a tight spot when necessary. It’s never necessary because that’s not how life works, but still, he could probably do it.