LAI Video Introduces "The Brand Identity Suite" | LAI Video

LAI Video Introduces "The Brand Identity Suite"

Woman sitting on a small orange couch being filmed in Amazon offices

There’s a new trend in the marketing world: the need for powerful, defining video content at an affordable price.

Recently, top clients across industries have approached LAI Video about post-pandemic identity videos, product updates, and social media content with the goal of engaging customers and promoting new messaging.

In response, LAI Video has put together the brand identity suite, a cost-effective communications tool designed to refresh any organization's most essential video marketing. This offer includes some of our most sought-after video solutions that address brand awareness, recruitment, and product demonstrations.

This package is not only cost-efficient; it’s also time efficient. An LAI Video production team will visit your office and capture all necessary footage in just one day. We’ll film employees building relationships and workplace culture; we’ll interview your leaders and decision makers; we’ll show your product and service at its best.

After a quick edit and addition of brand elements, LAI Video can provide these three video deliverables to tackle your most pressing initiatives:

  1. The Identity or Recruitment Video

The identity video is the ultimate calling card for any organization, big or small. Often featured prominently on your website, this is the best opportunity to humanize your brand within two minutes or less. The recruitment variation is similar, but its language and style focus on attracting new members to your team. See our work with International Baccalaureate, where we helped their team answer the question “What is IB?”

  1. Sales Spotlight

This is our take on a digital ‘elevator pitch.’ Put your best salesperson or favorite client in front of the camera and let their words be the difference-maker. This simple resource is great for sales overviews and quick conversions. Let your assets do the speaking for you, like Hawksearch did at NRF.

  1. 30-Second Cutdown

In this final deliverable, we’ll take your identity or recruitment video and cut it down to an optimal format for paid advertising and social placement. This cutdown extends this identity initiative onto multiple platforms, reaching customers and recruits in a new channel. See how we adapted FCC’s identity video for Instagram Reels below.

In one package, for one price, LAI Video can elevate your brand identity and boost marketing efforts. Follow the trend and reach out to our team today!


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