With their ease-of-business promise, DocuSign knew they wanted to feature real people using their tech, and our team identified a stock footage solution. A quality stock library offers a wide variety of options, but finding clips that authentically represent a targeted user base can be challenging. Some clips are too glossy, some are too cheesy, and many don’t offer any real diversity with respect to race or age. For this project, LAI Video carefully combed through and selected the right footage – not just the first or second clip that appeared when we searched “person using tablet on a bus.” The result? Three cost-effective, quick-hit marketing videos that reinforce DocuSign’s value propositions while presenting a fresh take on a familiar and proven brand design.
DocuSign for Government
DocuSign is one of the most widely utilized business tools in the world, allowing users to manage documents easily and securely via computer, phone, or tablet. They came to LAI Video for help selling their product to a new market where forms and contracts are a way of life: the public sector. Our task was to create three videos to share with potential government customers, each touting a different way DocuSign will make their lives easier.
Taking Stock in the Right Visuals
Simple by Design
Our partners at DocuSign brought their established brand guidelines to this series, even offering specific direction on how to animate signatures or shape a text message bubble. If your company has established branding and is working with a video agency for the first time, it’s important to share this information early in our collaboration and include brand stakeholders for first draft sign-off. Once our motionographers could imitate the DocuSign house-style, we focused on how these composite elements blended with the live-action sequences, create a series of ads as seamless as the products themselves.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
May McKernan
A deeply talented motion-graphic and visual artist, May McKernan supports LAI Video as both an animator and editor. She's been recognized by numerous publications for her work, and her dynamic style has screened at film festivals both domestically and internationally.
