Embodying an organization or an industry with a single story can be difficult. When you eventually select a story, you are also simultaneously not selecting hundreds! But, if you play your cards right, that story can create a deeper connection with your viewer than any collection of talking-heads. For WGR, it meant temporarily removing the “We” in “We Are WGR” to share a single account of a woman driven to professional success by the support and inspiration of personal heroes. And during our pre-production phone calls, it was clear that Suzanne was up for the challenge.
We Are WGR Spotlight
As a sponsor of Women in Government Relations, LAI Video was particularly excited to produce the first installment in a new series that highlights the incredible professionals working in Washington. Starting with Suzanne Swink, the “day in the life” episode is a case study in exercising branding restraint to obtain a greater emotional investment — and Suzanne’s story is just so good!
Raising the Right Voice
B-Roll for Days
Inspired by MOTRIN’s #WomanInProgress campaign, De’von, Phil and Tiffany captured beautiful, sun-saturated b-roll of Suzanne’s personal and professional life. The low-angle, slow-motion footage positions Suzanne as the power lobbyist that she is — a champion among what was previously an “all boys club.” Cat interviewed Suzanne, whose testimony remains completely off-camera. The candid remarks serve as narration, gracefully guiding the viewer through a montage of memorable visuals. De’von and Anthony’s cut emphasizes that success isn’t about a job or money — it’s about a feeling of empowerment and the ability to enrich the lives of others. And it’s that mantra that defines Women in Government.
De'von has a diverse background; from filming in night clubs to fashion models and music videos.
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
Melinda is a senior account director who is passionate about storytelling and connecting the dots. She's also BFFs with Rachael Ray. Jealous?
James specializes in exploring new avenues, and who knows, together you may even end up off the map.