With today’s competition for top talent, candidates are looking for more than just a job; they’re looking for careers that fit their personal preferences – in company culture, working styles, work-life balance, location, and more. Through Amazon’s Best Fit Job Match, applicants will be considered for hundreds of open Amazon positions that align with their preferences – all through a single application. Whoa! As storytellers, we wanted to share the professional journeys of engineers at Amazon’s Seattle and Arlington headquarters who began extraordinary careers through this innovative “pathfinder.”
Best Fit Job Match Campaign
LAI Video partnered with Amazon on its Best Fit Job Match campaign – an outreach initiative recruiting software engineers into the company’s new hiring platform. Testimonials give voice to employees that have landed their dream jobs. An explainer video introduces the program itself. And social content reaches seasoned engineers open to exciting possibilities.
Finding the Right Voices
As one of three producers for the cross-country campaign, Chelsie conducted preliminary interviews to cast a diverse ensemble of spokespeople. From the mother and Girl Scout troop leader who helped to develop Indigenous at Amazon to the runner and pianist at the top of her career, we sought to highlight a diverse group of engineers building the future. Engineers about whom candidates would be excited to say, “Hey, that could be my colleague!" or “Wait a minute, that could be me!”
Shoot First, Edit Videos Later
Through intensive pre-production planning, we scheduled as many interviews as possible within a limited filming window, allowing us to determine the best starting stories for the campaign after principal filming. Leading our crews on each coast, producers Alexandria and Victoria orchestrated tight production schedules with eleven Amazonians. With each participant, we conducted candid, sit-down interviews, staged various work interactions, and followed our subjects home to capture their fulfilling lives outside of work.
A Format for Everyone
When not shadowing our subjects on and off campus, Favata and Jun were filming their testimonies, using intimate camera angles to foster a direct, emotional connection with prospective candidates. All content was recorded in 4K to accommodate a variety of video formats, including traditional wide-screen orientations for 15- and 30-second pre-roll ads and vertical stories for other mobile channels.
A Fitting Animation
Accompanying the story series, we developed a short animated overview of the Best Fit Match program itself. Justin drafted a script that emphasizes a very human process with real people connecting applicants to teams. Tiffany designed an aesthetic that uses geometric shapes and colors to represent teams and pathways with a glowing circle at the center of this journey. Debuting on the Best Fit Job Match landing page and in targeted ads, the animation ties the campaign together, gently reminding applicants that by finding the right role, they’ll begin to build the future – with Amazon, and for themselves.
Chelsie Pennello
A recent graduate of Syracuse University’s film program and track and field team, Chelsie brought her love for video production and everybody’s least favorite physical activity to the LAI Video team.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Alexandria Kelly
Coming to us from Hollywood, Alexandria brings a jet set, never-quit work ethic.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Victoria Gambriel
Victoria is an Associate Producer + Project Manager at LAI Video, helping her clients to identify, conceptualize, and execute fresh and compelling stories.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Donovan Randolph
Donovan is one of LAI Video’s multi-talented cinematographers and editors. His smooth grip and creative eye has produced feature-length action films, imaginative music videos, and award-winning shorts.
Anthony Jacoway
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
Mike Clinger
Mike is LAI Video's Motion Graphics Designer and an integral part of all animation and design projects. His knack for style and storyboards helps our clients visualize their project and build successful brands.
