With today’s competition for top talent, candidates are looking for more than just a job; they’re looking for careers that fit their personal preferences – in company culture, working styles, work-life balance, location, and more. Through Amazon’s Best Fit Job Match, applicants will be considered for hundreds of open Amazon positions that align with their preferences – all through a single application. Whoa! As storytellers, we wanted to share the professional journeys of engineers at Amazon’s Seattle and Arlington headquarters who began extraordinary careers through this innovative “pathfinder.”
Best Fit Job Match Campaign
LAI Video partnered with Amazon on its Best Fit Job Match campaign – an outreach initiative to recruit software engineers into the company’s new hiring platform. Testimonials give voice to employees that have landed their dream jobs. An explainer video introduces the program itself. And social content reaches seasoned engineers open to exciting possibilities.
Finding the Right Voices
As one of three producers for the cross-country campaign, Chelsie conducted preliminary interviews to cast a diverse ensemble of spokespeople. From the mother and Girl Scout troop leader who helped to develop Indigenous at Amazon to the runner and pianist at the top of her career, we sought to highlight a diverse group of engineers building the future. Engineers about whom candidates would be excited to say, “Hey, that could be my colleague!" or “Wait a minute, that could be me!”
Shoot First, Edit Videos Later
Through intensive pre-production planning, we scheduled as many interviews as possible within a limited filming window, allowing us to determine the best starting stories for the campaign after principal filming. Leading our crews on each coast, producers Alexandria and Victoria orchestrated tight production schedules with eleven Amazonians. With each participant, we conducted candid, sit-down interviews, staged various work interactions, and followed our subjects home to capture their fulfilling lives outside of work.
A Format for Everyone
When not shadowing our subjects on and off campus, Favata and Jun were filming their testimonies, using intimate camera angles to foster a direct, emotional connection with prospective candidates. All content was recorded in 4K to accommodate a variety of video formats, including traditional wide-screen orientations for 15- and 30-second pre-roll ads and vertical stories for other mobile channels.
A Fitting Animation
Accompanying the story series, we developed a short animated overview of the Best Fit Match program itself. Justin drafted a script that emphasizes a very human process with real people connecting applicants to teams. Tiffany designed an aesthetic that uses geometric shapes and colors to represent teams and pathways with a glowing circle at the center of this journey. Debuting on the Best Fit Job Match landing page and in targeted ads, the animation ties the campaign together, gently reminding applicants that by finding the right role, they’ll begin to build the future – with Amazon, and for themselves.
Chelsie Pennello
A recent graduate of Syracuse University’s film program and track and field team, Chelsie brought her love for video production and everybody’s least favorite physical activity to the LAI Video team.
James Favata
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Alexandria Kelly
Coming to us from Hollywood, Alexandria brings a jet set, never-quit work ethic.
Susy Shaw
Susy is a vice president of business development and also a bit of a sales ninja with experience in a variety of industries from Florida Real Estate to the On-line Advertising arena.
Tiffany Lewis
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
Justin Kelly
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Victoria Gambriel
Victoria is an Associate Producer + Project Manager at LAI Video, helping her clients to identify, conceptualize, and execute fresh and compelling stories.
Rob Kramer
Rob Kramer is an Editor-Animator-Producer-Videographer. Wow that's a mouthful.
Donovan Randolph
Donovan Randolph joins LAI from Indigo Republic where a worked on a web series and a feature length film. He plans to bring his cinematic expertise and unique editing skills to Emmy-winning LAI Video team.
Anthony Jacoway
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
Mike Clinger
Hailing from the wild Midwest, Mike can graphic himself out of a tight spot when necessary. It’s never necessary because that’s not how life works, but still, he could probably do it.
