From treating neural-based trauma to sports medicine, MedStar NRH has grown to service the entire spectrum of rehabilitation needs. The network is as massive as it is intimate, and we knew that we wanted to show off as many individual facilities while creating a sense of welcoming and warmth. Alexandria coordinated a multi-location shoot that took the crew to NRH’s flagship site and other out-patient facilities. Favata, Jun, and Donovan supplemented natural light with soothing, cinematic b-roll. Everything from the demeanor of the staff’s delivery to the constant, slow slider movement of the camera evoked a sense of calm — an invitation for prospective patients to feel comfortable placing their health in NRH’s very capable hands.
Adding Life to Years®” Commercials
We had the privilege to partner with MedStar NRH on identity videos that reintroduced the nationally-acclaimed rehabilitation network under the MedStar brand. Putting the talented staff and state-of-the-art facilities front and center, the videos serve as the definitive calling card for families in the mid-Atlantic region looking for quality patient care, as well as top physicians looking to join the NRH community.
Rehabilitating an Identity
Poised for More
Made in parallel with the overview video, we also produce a second, shorter commercial that boasts MedStar NRH’s many accolades. From being ranked as one of the best hospitals in the nation(!) to listing the specific rehabilitation services that NRH provides, we opted for a glossier trailer-style format that pitches the hospital’s bonafides with bold visuals, perfect for TV spots and online ads. Justin wrote the script with Anthony carefully weaving in text layers throughout carefully composed b-roll footage. MedStar NRH uses the pair of videos in tandem, aiming to direct people to the website with the commercial before giving viewers a behind-the-scenes tour with the overview video.
James Favata
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Alexandria Kelly
Coming to us from Hollywood, Alexandria brings a jet set, never-quit work ethic.
Susy Shaw
Susy is a vice president of business development and also a bit of a sales ninja with experience in a variety of industries from Florida Real Estate to the On-line Advertising arena.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
James Loizou
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."
Anthony Jacoway
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
Donovan Randolph
Donovan Randolph joins LAI from Indigo Republic where a worked on a web series and a feature length film. He plans to bring his cinematic expertise and unique editing skills to Emmy-winning LAI Video team.
Justin Kelly
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Tori Furphy
A mother of three and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
