Portfolio: A Brighter Tomorrow | LAI Video

A Brighter Tomorrow

LAI Video had the opportunity to produce a beautiful promotional video for a beautiful organization: Bright Beginnings. Serving the young children of homeless families, Bright Beginnings provides a safe, nurturing and educational childcare environment. We agreed to produce an overarching identity video that would help raise both awareness and funds for the DC-based non-profit.

Don’t Tell. Show.

When trusted to tell the story for an organization like Bright Beginnings, we have an obligation to be careful. To not exploit the families in crisis. We proposed a video that would be real. Through the perspectives of parents, children and volunteers, we created a three-minute mini-doc that tells the Bright Beginnings story of hope and compassion. Favata and Jun glided through hallways, classrooms and playgrounds, following interviewees with a day-in-the-life approach. Relying exclusively on soundbites (no formal narration), Tori was able to bring out key features and services through heartfelt testimonials.

A Second Video for a Second Center

One year after the initial video, Bright Beginnings asked us to help promote the construction of their new Second Center facility. We were excited to revisit the footage left on the cutting room floor, as well as revisit the BB headquarters to learn more about this dramatic expansion. Jun and Alexandria conducted new interviews to flesh out the 60-second promo. Tonally, it was important that this video not be boastful, but rather focus on the 100 new families that would benefit from the new center. The mission never ends.