When trusted to tell the story for an organization like Bright Beginnings, we have an obligation to be careful. To not exploit the families in crisis. We proposed a video that would be real. Through the perspectives of parents, children and volunteers, we created a three-minute mini-doc that tells the Bright Beginnings story of hope and compassion. Favata and Jun glided through hallways, classrooms and playgrounds, following interviewees with a day-in-the-life approach. Relying exclusively on soundbites (no formal narration), Tori was able to bring out key features and services through heartfelt testimonials.
A Brighter Tomorrow
LAI Video had the opportunity to produce a beautiful promotional video for a beautiful organization: Bright Beginnings. Serving the young children of homeless families, Bright Beginnings provides a safe, nurturing and educational childcare environment. We agreed to produce an overarching identity video that would help raise both awareness and funds for the DC-based non-profit.
Don’t Tell. Show.
A Second Video for a Second Center
One year after the initial video, Bright Beginnings asked us to help promote the construction of their new Second Center facility. We were excited to revisit the footage left on the cutting room floor, as well as revisit the BB headquarters to learn more about this dramatic expansion. Jun and Alexandria conducted new interviews to flesh out the 60-second promo. Tonally, it was important that this video not be boastful, but rather focus on the 100 new families that would benefit from the new center. The mission never ends.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
