Doing good makes you feel good. So we pitched a simple music video concept that would capture the warm and fuzzies that you get whenever you help out, lend a hand, do the right thing, etc.
With the exception of some kinetic typography, we let the charisma of the talented Tattina Ageel do the rest. Favata directed the singer on the Lincoln Memorial Reflecting Pool, with Jun as Director of Cinematography and Tori coordinating all logistics and vendors. The result is a gently inspiring and wildly-addictive call to action. It's a PSA that celebrates the local community and the amazing impact that a little generosity can have in our neighborhoods and hearts.
"I Dream" TV Spot
We're proud to have partnered with United Way of the National Capitol Area, not once, but twice, to capture the attention of everyday do-gooders who want to do even more good for the DC region. We pitched and produced 30-second spots to help stir up support for the Do More 24 crowdfunding campaign.
PSA: The Musical
Put A Face(s) On Your Cause
The following year, we decided focuse on the faces of the Do More 24 campaign. So we pitched "I Dream," based on the premise that no matter which cause you choose to donate to, it all supports the same dream — a fitter, happier, and more empowered DC.
Working with real people and real animals to build our message, Ellyn was ready to give some solid direction on site. To keep our talent comfortable and their delivery natural, Justin crafted a simple script that left room for improvisation. Tiffany's bright brand-appropriate design scheme echoed the previous year's commercial.
Don't Change That Channel!
Both "Giving More" and "I Dream" aired on local TV stations, as well as played online and at live events leading up to the 24-hour giving period. We devised full-length, 30-second and 15-second variations of the videos to best suit a variety of social channels. The Do More 24 campaign saw more than $1.4 millon funneled into area nonprofits, helping more than a few dreams come true.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Tori Furphy
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
