Doing good makes you feel good. So we pitched a simple music video concept that would capture the warm and fuzzies that you get whenever you help out, lend a hand, do the right thing, etc.
With the exception of some kinetic typography, we let the charisma of the talented Tattina Ageel do the rest. Favata directed the singer on the Lincoln Memorial Reflecting Pool, with Jun as Director of Cinematography and Tori coordinating all logistics and vendors. The result is a gently inspiring and wildly-addictive call to action. It's a PSA that celebrates the local community and the amazing impact that a little generosity can have in our neighborhoods and hearts.
"I Dream" TV Spot
We're proud to have partnered with United Way of the National Capitol Area, not once, but twice, to capture the attention of everyday do-gooders who want to do even more good for the DC region. We pitched and produced 30-second spots to help stir up support for the Do More 24 crowdfunding campaign.
PSA: The Musical
Put A Face(s) On Your Cause
The following year, we decided focuse on the faces of the Do More 24 campaign. So we pitched "I Dream," based on the premise that no matter which cause you choose to donate to, it all supports the same dream — a fitter, happier, and more empowered DC.
Working with real people and real animals to build our message, Ellyn was ready to give some solid direction on site. To keep our talent comfortable and their delivery natural, Justin crafted a simple script that left room for improvisation. Tiffany's bright brand-appropriate design scheme echoed the previous year's commercial.
Don't Change That Channel!
Both "Giving More" and "I Dream" aired on local TV stations, as well as played online and at live events leading up to the 24-hour giving period. We devised full-length, 30-second and 15-second variations of the videos to best suit a variety of social channels. The Do More 24 campaign saw more than $1.4 millon funneled into area nonprofits, helping more than a few dreams come true.
Tiffany Lewis
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
Justin Kelly
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
Tori Furphy
A mother of three and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
James Favata
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
James Loizou
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."
Susy Shaw
Susy is a vice president of business development and also a bit of a sales ninja with experience in a variety of industries from Florida Real Estate to the On-line Advertising arena.
