Industry Spotlight: Non-Profit Video Campaigns
To “do good” or to “do well”—it’s a question that so many consider as they begin their careers. While these ideas are not exclusive of one another, non-profit organizations are by definition motivated by factors other than profit. But to “do well” at doing good—to raise donations, increase awareness, or garner support for a cause—non-profits need to be able to share a powerful message.
Through video production for non-profit organizations, our team enables non-profits to spread the power of an idea—and in doing so, create a better world.
Here's a few examples of how the LAI Video team has partnered with various non-profit organizations to create effective video marketing campaigns in an effort to share their industry message and connect with their target audience on a deeper and more meaningful level while simaltaneously working to make the world a better place for their communities.
LAI Video partnered with Share Our Strength on its No Kid Hungry initiative, travelling across the country to urge Americans to rethink the term “hangry” and get mad about hunger. Meeting with a select 20 of the initiative’s 11,000 participating restaurants, we encouraged local communities to unleash their hanger on film and record a testimonial video in front of the campaign’s signature yellow school bus. Launching these testimonial videos onto a campaign microsite, we reminded communities that when enough people combine their efforts, ending something as prevalent as childhood hunger in the US becomes a little bit more possible.
Promoting a New Initiative
In what is our most remote project to-date, LAI Video traveled far and wide with the Dental Trade Alliance Foundation to spotlight its pilot program for a mobile health initiative. Arriving at the Pine Ridge Indian Reservation in South Dakota, we befriended the local community before making a video that highlights the program’s success—adding a much-needed human touch for an industry not known to be overtly emotional.
LAI Video partnered with the National Industries for the Blind to promote its vital work with the AbilityOne Program. Through a compilation of four day-in-the-life vignettes, we produced a video that shares the incredible stories of some of NIB’s industry heroes. The video is used as a recruitment tool and calling card for NIB and its important employment initiative.
Philanthropy and Impact
The NRF Foundation came to us with a unique challenge: share with its audience what can happen after winning one of its prestigious scholarships. Catching up with two previous scholarship recipients, we produced a pair of videos that reinforce the Foundation’s commitment to the future, serve as powerful fundraising tools, and inspire the next generation of retail talent. The videos offer an example of what’s possible with a long-term storytelling approach to video marketing.
Bright Beginnings | A Message From John Wall
LAI Video joined forces with Bright Beginnings to leverage a local legend and national celebrity—five-time NBA All-Star John Wall—as the face for its new campaign. Seeking to emphasize John Wall’s relatability, we chose to incorporate his outtakes, flubs, and gaffes during the video editing process. In doing so, we were able to embody John's natural off-camera charisma, making for a memorable message—one that chooses celebration over a lecture.
Honors, Awards, and Tributes
LAI Video worked with Boy Scouts of America, National Capitol Area Council, to develop vignettes that honor its next generation of leaders. The feel-good “Life of a Scout” series is part of a special recognition for the young men who have enjoyed richer lives from their Boy Scouts experiences and have dedicated their training to bettering others around them
Want to see more industry-specific video campaigns? Take a look at our industry spotlights to catch a glimpse of the different styles and approaches we have taken with each client engagement across a myriad of different industries and business sectors.
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BRING YOUR INDUSTRY STORY TO LIFE
At LAI Video, we're always discovering new and innovative ways to bring our client's creative visions to life through powerful video-driven campaigns. Let us help identify your industry’s hidden stories, curate cohesive messaging, and deliver engaging stories to create deeper connections with your audience, build greater brand awareness, and broaden your campaigns reach and exposure.
Are you looking to make a non-profit marketing video? Do you have a tough industry topic that needs explaining?
If you're looking to create compelling videos to showcase your industry story and bring your organization to life, please contact our team to get started today!