Starting with Justin's commanding script, we crafted a message that asked viewers to rethink the way that they understand workplace safety. To make it cool, we proposed the concept of "safety vision.” It's like "Terminator vision," only safer. This was graphic treatment that animated 2D design elements to simulate a real-time heads-up display. These visuals would be presented as a "sixth-sense" that highlights the constant presence of hazards and risks, and the constant vigilance that helps keep contractors safe.
In the Blink of an Eye
Marking the second year of working with the National Maintenance Agreement Policy Committee, In the Blink of an Eye takes a new look at the safety culture that drives union construction. We pitched a post-intensive concept, built around composited graphics and a cool motion tracking effect that allows viewers to see the world through contractors' safety-conscious perspective.
Making Safety Cool
“Compositing”
Compositing is the process of incorporating special effects and graphics into a live-action world. We recycled all footage from last year's on-site shoot, using that b-roll as a base layer. After a content cut, weanchored and motion tracked graphic elements to objects and events onscreen, creating a fluid visual interface. Like Iron Man! Coupled with subtle sound design, this vivid technique created a stunning look that made constructors feel like superheros.
Part of a Larger Narrative
"In the Blink of an Eye" played alongside its companion video, “A Better, Safer World,” to deliver a holistic view of the role that safety plays in both construction and our everyday lives. The second video staged and reenacted everyday moments that are made possible by the smart and safe decisions from contractors on-site. These videos were created as the emotional center of the 2015 Zero Injury Safety Awards, an annual gala that celebrates the safety accomplishments of the union construction industry.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Tori Furphy
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
