As the ultimate resource for everything-franchise, IFA needed the definitive definition for the business model itself. But before we could write the fun, explainer video, we had to get smart on the details. Immersing herself in IFA's supporting collateral, Tiffany drafted a script that speaks to franchises from both the perspective of the franchisee and franchisor. The end result is something that dives a little deeper than the basic the Franchising 101 course. Covering topics like multi-unit franchising and pre-sale disclosure requirements, it's Franchising 201.
Intro to Franchising
In our first collaboration with the International Franchise Association, we produced an animated video that answers the burning questions, "What is a franchise?" "How is it different from a chain?" "Who is Dave?"
Franchising 101
Animating a Hypothetical Business
Animation is a wonderful tool to help explain concepts in a vacuum. It also allows for some unique advantages in avoiding brand bias -- we were able to create a completely hypothetical scenario that wasn't McDonald's or Subway. It was Dave's. And Dave was looking for a unique business opportunity. Also at the helm of design and motionography, Tiffany single-handedly built a world that was completely customized IFA's viewers. A world that presented business options out of the ether. A world where massive magnifine glasses could shine light onto a situation as easily as lightning bolts could wreak havoc. The end result is a totally not-boring explainer vid that exists for anyone googling about franchises.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Tori Furphy
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
