As the ultimate resource for everything-franchise, IFA needed the definitive definition for the business model itself. But before we could write the fun, explainer video, we had to get smart on the details. Immersing herself in IFA's supporting collateral, Tiffany drafted a script that speaks to franchises from both the perspective of the franchisee and franchisor. The end result is something that dives a little deeper than the basic the Franchising 101 course. Covering topics like multi-unit franchising and pre-sale disclosure requirements, it's Franchising 201.
Intro to Franchising
In our first collaboration with the International Franchise Association, we produced an animated video that answers the burning questions, "What is a franchise?" "How is it different from a chain?" "Who is Dave?"
Franchising 101
Animating a Hypothetical Business
Animation is a wonderful tool to help explain concepts in a vacuum. It also allows for some unique advantages in avoiding brand bias -- we were able to create a completely hypothetical scenario that wasn't McDonald's or Subway. It was Dave's. And Dave was looking for a unique business opportunity. Also at the helm of design and motionography, Tiffany single-handedly built a world that was completely customized IFA's viewers. A world that presented business options out of the ether. A world where massive magnifine glasses could shine light onto a situation as easily as lightning bolts could wreak havoc. The end result is a totally not-boring explainer vid that exists for anyone googling about franchises.
Tiffany Lewis
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
James Loizou
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."
Tori Furphy
A mother of three and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
Helena Lehman
Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.
