Representing some of the largest tech firms in the biz, ITI struggled to discuss major developments with parties not privy to the latest jargon. To engage with global leaders, policy-makers and the general public on pressing issues, they needed to translate or "decode" some of the industry's most unwieldy topics. Through motion graphic animation, we engineered a unique visual language that was easily accessible but also able to interpret things like Data Flows, Encryption and the Internet of Chains.
Working with the Information Technology Industry Council (ITI), we kicked-off an animated series that breaks down complex concepts into watchable "I get it!" videos. The ITI Decodes campaign became a glossary or wiki-resource for anyone requiring general knowledge on things like "Global Value Chain" (which is like, everybody).
Designing a Universal Language
As scriptwriter, Justin took massive steps back to explain things that we take for granted. Pulling from a wealth of studies, we needed to retain as many facts as possible, without overloading viewers. Cat produced the [ongoing] series coordinating with a variety of designs, animators and voice talent, while Tiffany godmothered the series as Associate Creative Director.
"You can deliver information visually, or punch up a concept with a simple motion or even through really subtle sound design. We used them all to keep each video in the Decodes series moving," explained Tiffany.
Translating the Translations
The Result: Videos that deftly handle big concepts, without overwhelming viewers, or leaving them comatose. And they look pretty cool too. ITI Decodes shows how animation can transform expert knowledge into a tool to inform, and influence. And we not only translated these terms into plain English, but also plain Spanish, plain Portuguese, Plain Chinese, etc. Find the videos live on the ITI Decodes microsite with accompanying infographics to boot.
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.