When telling the story of data, there’s nothing quite like the sweet, sweet vectors of motion graphic animation. Receiving ACLI’s raw reports, Justin jumped into the fray and extracted the most impressive, highest-level statistics for the 30-second commercial. More importantly, he created a narrative arc for these numbers to fly by.
Landing on Your Feet
It can be difficult talking about elusive concepts like “life insurance” or “economic impact” or “common sense.” But we accepted this challenge when partnering with the American Council of Life Insurance (ACLI) to develop a new animated spot that subtly targets a totally new demographic while touting the industry’s overall contributions.
Video By Numbers
Landing the Right Motif
Keeping the metaphor simple and even whimsical, our plot features an unsuspecting professional falling out of her office environment and dropping through the sky. Thanks to her fully-functioning life insurance parachute, the video keeps a calm tone while highlight specific insurance types. Associate Creative Director Tiffany developed the pleasant-people aesthetic, while Dan animated subtle character features to land the video’s happy ending.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
