Portfolio: Landing on Your Feet | LAI Video

Landing on Your Feet

It can be difficult talking about elusive concepts like “life insurance” or “economic impact” or “common sense.” But we accepted this challenge when partnering with the American Council of Life Insurance (ACLI) to develop a new animated spot that subtly targets a totally new demographic while touting the industry’s overall contributions.

Video By Numbers

When telling the story of data, there’s nothing quite like the sweet, sweet vectors of motion graphic animation. Receiving ACLI’s raw reports, Justin jumped into the fray and extracted the most impressive, highest-level statistics for the 30-second commercial. More importantly, he created a narrative arc for these numbers to fly by.

Landing the Right Motif

Keeping the metaphor simple and even whimsical, our plot features an unsuspecting professional falling out of her office environment and dropping through the sky. Thanks to her fully-functioning life insurance parachute, the video keeps a calm tone while highlight specific insurance types. Associate Creative Director Tiffany developed the pleasant-people aesthetic, while Dan animated subtle character features to land the video’s happy ending.