We partnered with the American Association for Marriage and Family Therapy (AAMFT) to produce a promotional video for its new therapy simulation training program. For an industry dependent on intimate, interpersonal relationships, it was important to show how avatars and virtual reality can improve the quality of marriage and family therapy and advance an industry into new and unexpected possibilities.
As AAMFT looked to register therapists for a demo of its new pilot program, they knew there would be questions about the technology. Traditionally created or recreated with clients, the training simulations would replace in-person interactions with virtual ones. But how?
Is this artificial intelligence? Robots? Mind control?? We devised a video concept that would not only address these concerns, but also show the virtual program in action. In real life.
Flying to Cal State’s Northridge campus, Ellyn interviewed Dr. Diane Gehart, who enthusiastically described the simulation as creating a safe place for learning. While the subjects were represented as high-end, animated avatars, the performances were real.
Removing the immediate in-person needs and potential client liability places a newfound focus on the subject matter and students’ choices. Anthony and Jun recorded the on-screen patients just as they would human participants, with an eye-line match that emphasizes a rich and lively learning experience.
The final video not only advertises the pilot as a convenient way to hone advanced systematic therapy skills, but also positions AAMFT as being on the forefront of new educational technology. AAFMT’s CEO, Dr. Tracy Todd, proclaims the virtual program to be the next “iteration of innovation” and a rallying cry for the marriage and family therapy industry to broaden its use of new technologies.
We would love to schedule a call with you and your team to see how video can highlight your organization’s initiatives through beautifully rendered—or painfully authentic storytelling. Let us help to bring your vision to life through the creation of powerful video-driven campaigns.
Ready to get started? Simply get in touch with us today!
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
