Creating Awareness

Today’s online marketplace is, in a word, crowded. This makes it easy for messages to get smothered and makes brand-building all the more critical. Word-of-mouth (or phone-to-phone) marketing—when done right—is the most effective way to generate awareness and influence. So what’s the most memorable vehicle to release your message? A series of short, emotional videos. Don’t just tap into the power of social media. Harness it to reach a much larger audience.

If your goal is to build awareness during your next campaign, consider these types of videos:

Identity Video

Communicate the essence of your brand. Let potential customers know what makes your organization unique. What do you stand for?

We helped the National Industries for the Blind define their mission through the people who make up a talented work force.

Why it works: We defined and communicated NIB’s mission by not only presenting hard facts on the issue, but also positioning NIB and its network of associated agencies as part of the solution. 



Learn more about how we helped NIB

Uses:

  • Communicate brand history
  • Define company mission
  • Show personality

Benefits:

  • Humanizes brand
  • Promotes brand awareness and memorability
  • Drives organic traffic

Challenges:

  • Fresh, creative ideas are hard to come by
  • Some things seem too complicated to be condensed
  • Difficult to achieve high-level of quality

Why work with LAI Video:

  • Our team has no shortage of creativity
  • We don’t do boring—anything can be made interesting or exciting
  • We’ll weave together important aspects of your company to craft a compelling story

Sizzle Video

How do you capture short attention spans amongst hordes of media vying for viewers? A short (20 second or less) sizzle video. Designed for the passive “scroller,” a highly-visual sizzle will pique interest in your brand or organization. Include it on social media, your website, and email messaging to drive traffic and move the needle.

On behalf of the National Retail Federation, we delivered two concise, positive messages for TV.

Why it works: With creative, energetic interviews, this video quickly highlights a characteristic value of NRF and leaves its audience curious to learn more.



Explore our approach to this project with NRF

Uses:

  • Communicate a specific, important message
  • Showcase a new initiative or development
  • Define company mission

Benefits:

  • Attention-grabbing
  • Maximizes social media reach
  • Receives high view-count
  • Easily shareable
  • Versatile and practical

Challenges:

  • Can be time-consuming
  • Difficult to achieve high-level of quality
  • Requires ample thought and vision
  • Targeting content/ style for specific audiences

Why work with LAI Video:

  • We have great story writers
  • High-quality shooting and editing
  • We understand what makes video shareable

User-Generated Video

People respond to authentic messaging. Brands that keep it real and build trust. Brands that are human. By capitalizing on clips sourced from actual customers, you solidify brand trust and customer loyalty. 
Using video footage taken and submitted by students, we helped promote DC Public Schools’ ambitious Study Abroad Program.

Why it works: The viewer knows it’s real. This initiative isn’t an abstract idea—it’s here, and it’s happening.



Find out more about our campaign with DC Public Schools

Uses:

  • Provides realistic perspectives
  • Shows product and clients in action
  • Celebrates your members or clients

Benefits:

  • Builds brand-trust
  • Demonstrates authenticity

Challenges:

  • Increased sourcing = heavier editing
  • Amateur video can be poor quality
  • Need to puzzle together a story

Why work with LAI Video:

  • We’re editing wizards
  • We’ve done this before (a lot)
  • We think this is fun!

Spotlight Video

Put the focus on an individual who embodies your mission or specifically benefits from your product or service. Statistics are great, but stories elicit emotion and create memorable connections.  

In spotlighting Goose Point Oysters for the Farm Credit Council, we depicted a family-run business whose technological advancements were made possible through financing by their local farm credit partners.

Why it works: The video tells a personal story about the client and focuses on them—person to person. It also showcases the potential of their members as well as their belief in the company’s core values.



See how we helped the Farm Credit Council spotlight their members

Uses:

  • Follow a single story that speaks to the whole
  • Foster an emotional and/or personal connection with audience
  • Show your audience a real-life example to bring your statistics to life

Benefits:

  • Sparks a reaction
  • Shows product and clients in action

Challenges:

  • Shooting candid/ in-action footage
  • Crafting the story to create emotion

Why work with LAI Video:

  • We’ve got this down to a science
  • We have great story writers
  • High-quality shooting and editing
Create Awareness For Your Next Project!
Any of these sound like the right fit for your next campaign? Let's talk about it.