How do you capture short attention spans amongst hordes of media vying for viewers? A short (20 second or less) sizzle video. Designed for the passive “scroller,” a highly-visual sizzle will pique interest in your brand or organization. Include it on social media, your website, and email messaging to drive traffic and move the needle.
Example Project: On behalf of the National Retail Federation, we delivered two concise, positive messages for TV.
Why It Works: With creative, energetic interviews, this video quickly highlights a characteristic value of the National Retail Federation and leaves its audience curious to learn more. It effectively showcases real-life benefits of the NRF while celebrating its members.
LAI Video Advantage: Oftentimes, an organization’s purpose and value seem too complex to be depicted in a short video. Our expert story writers at LAI have a lot of experience doing exactly that. We weave together the key points to craft a single, compelling message.