Video Campaigns

Why should you work with our video agency? Whether you are focused on a long-term strategy or a right-now issue, our multi-layered approach to communication helps you get your message heard in today’s crowded marketplace. Here are just 7 kinds of campaigns we’ve worked on with our clients, but we’ve got experience with lots more.
Creating Awareness

Creating Awareness

Today’s online marketplace is, in a word, crowded. This makes it easy for messages to get smothered and makes brand-building all the more critical. Word-of-mouth (or phone-to-phone) marketing—when done right—is the most effective way to generate awareness and influence. So what’s the most memorable vehicle to release your message? A series of short, emotional videos. Don’t just tap into the power of social media. Harness it to reach a much larger audience.

Promoting a New Initiative

If launching a new campaign or promoting a company-wide change is a priority, video will help you achieve it. Present your audience with a series of creative videos that are easily shareable and fun to watch. And if they’re public, they’ll not only reach a wider audience, but also improve SEO rankings and maintain the interest of potential customers.

Promoting a Product

Promoting a Product

Got an amazing new thing that everyone needs? Something you just have to see to believe? If you’re ready to launch a new product, re-launch a great product in need of attention, or demo how to use a product, this campaign will maximize the success of any (or all) of the above.

Redesigning a Website

Redesigning a website is no easy task, but the benefits you’ll reap far outweigh the current hassle. One addendum that should be on your list (or, arguably, at the top of it) is a stellar video! Face it, videos constitute our preferred method of content consumption. They enhance experiences and are easy to engage with. Not to mention, Google loves them. By including brand-building videos, your website will be more than just re-done—it’ll be completely revamped.

Fundraising

Fundraising

As a powerful storytelling medium, video is effective in evoking emotional responses and raising awareness about an issue. Touch your viewers in a way that compels them to act by depicting your organization’s motivations, initiatives, and testaments.

Recruit Talent

When job candidates are interested in a position at your company, they’ll want to imagine themselves within that role—they’ll wonder about the company culture and personal responsibilities. Video provides potential candidates more certainty as to whether or not your company is a good fit for them. Besides expanding your recruiting reach, using video to showcase important employment details will make interested candidates more eager to apply.

Event Experience / Setting a Mood

Event Experience / Setting a Mood

Your big event. The one every key stakeholder will attend. The only time of the year where you’ll have everyone together in one room. It’s the opportunity to showcase your industry or business to a large audience, and you want attendees to have a great experience. But how do you set the mood and establish personal connections with such a big group? Video. Not just a single piece. Think about it like a drip campaign that starts before the event to tease the experience, carries the audience on an emotional ride through the event, and finally reminds them of everything they learned. You want your audience to remember and appreciate how great it felt to be with “their people.”

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