Inspired by Bill Nye the Science Guy and the excellent CrashCourse educational videos, we pitched an Ask the Experts-type series to speak plainly to viewers. After exploring several options, we landed on a trusted, real-life astronaut to serve as the face of this campaign. Dan Tani was more than willing to speak on behalf of a metal that he's always trusted (in space!).
Who's Your Spokesperson?
Not Your Grandfather's Aluminum
Justin scripted a series of four videos that emphasizes aluminum's strength, safety, fuel efficiency and [lack of] carbon emissions. While the science was on our side, we didn't underestimate the "debunking" job ahead of us; combating the notion that aluminum is only good for wrapping sandwiches and making hats [for crazy people].
Dressed for Success
Favata directed Dan during an ambitious day-long shoot, LAI Video broke set-dressing records to transform the Aluminum Association's Crystal City headquarters into a colorful, but timeless laboratory environment. We positioned the dry erase board as key interactive component -- something Dan and lab assistant Justin referenced throughout the shoot and playfully enhanced with composite animation by Rob. Alexandria pre-produced and produced the day-of shoot, while Ellyn oversaw the complex post-production.
A Campaign As Resilient As Aluminum Itself
The videos nicely embedded within a redesigned microsite, complete with custom graphics and GIFs that came from an additional photo shoot with a very cooperative Dan Tani. While steel remains king, the series looks to make a dent with inside-the-Beltway crowds and the auto-manufacturing market.
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."