Industry Spotlight: Advocacy Video Campaigns
Advocacy is about creating change, no matter if it’s locally or nationally. While there are countless causes that people can rally behind, all successful advocacy campaigns require a moving message to encourage action. Embracing our Washington, DC headquarters, LAI Video takes a unique approach to advocacy projects that inspires people to believe that their voice matters: That by signing a petition, by voting, by making that phone call or emailing a legislator, they can make a difference.
Here are a few examples of video marketing campaigns that our team produced for advocacy groups, leading organizations, trade associations, and movers and shakers across the country.
Campaign and Policy Explainers
The National Association of Chain Drug Stores sought LAI Video’s help in launching a rock-the-vote campaign for pharmacists. Underscoring the power that ordinary voters have to affect change, LAI Video produced two thirty-second spots that cleverly relate themes in pharmacy to the importance of voting.
Through an original animation style that utilizes bright colors and a lively voiceover narration, the videos inspire pharmacists to vote, volunteer, spread the word, and make their mark.
In the midst of a reform campaign to eliminate barriers between physicians and patients seeking care across state lines, the Federation of State Medical Boards was looking for a memorable way to state their case before state legislators, physicians, and the general public. To achieve this, LAI Video produced a ninety-second animated video that compares seeking medical attention to seeking just about anything else in today’s uber-connected world.
The video makes clear through concise scripting, a contemporary look, and smart motion design, that FSMB's reform efforts aren't just better policy, they're also part of inevitable change.
National Advocacy Campaigns
LAI Video partnered with the National Retail Federation to launch "Retail Across America" — an ambitious video series that showcases the industry’s commitment to careers, community and innovation. Over the course of a year and a half, we captured the moving stories of retailers big and small, visiting 10 states and producing nearly 40 videos for the public-facing campaign.
At each location, we spoke with business owners, retail professionals, elected officials, and state-level association members who would share with us, in a lot of instances, their life’s work. From department stores to candy shops to malls to fashion boutiques to recreation outlets, the series showcases the retail industry’s breadth of impact across the country. More importantly, it demonstrates that wherever retail goes, the nation follows.
1 in 6 kids in America are hungry, and it’s the mission of No Kid Hungry to change that. But how do you tell an emotional story without sensationalizing the issue or exploiting its subjects? Using docu-style storytelling techniques, we captured the honest perspectives of families who benefit from No Kid Hungry’s school programs. Our Clark Family Spotlight and spotlight on families in Bristol, Virginia illuminate No Kid Hungry’s critical initiatives and serve as powerful fundraising tools.
Capitol Hill Advocacy
Partnering with CRTV on its third and fourth episode of The Swamp, LAI Video followed four freshmen US House Republicans as they navigated political chaos on Capitol Hill. Providing an uncensored, behind-the-scenes look at the political machinery in Washington, DC, the episodes explore the inextricable tie between fundraising and policymaking.
While no one promised that it would be easy, The Swamp offers a transparent look into politics that emphasizes how anyone, even political outsiders, can make a difference.
Personal stories can often serve as powerful tools for driving a larger movement, and this certainly holds true in our We Are WGR spotlight for Women in Government Relations. As the first installment in a series that highlights incredible professionals in Washington, DC, the video illustrates a “day in the life” of WGR member Suzanne Swink.
Through capturing candid remarks that narrate a montage of memorable visuals, the spotlight conveys how true success is a feeling of empowerment and being able to enrich the lives of others—and that Women in Government Relations provides access to a community committed to doing just that.
Want to see more industry-specific video campaigns? Take a look at our industry spotlights to catch a glimpse of the different styles and approaches we have taken with various client engagements across a myriad of different industries and business sectors.
Top 5 Ways to Advocate with Video
Having trouble figuring out where to start?
Video is a crucial part of any advocacy effort. While showing your public support or defense used to be as simple as organizing a rally or running an ad in a newspaper, advances in technology have dramatically transformed the way that we advocate.
Now, in order to effectively reach your target demographic, you need to know how to speak their language.
And at LAI Video, we're fluent in video. It's in our name.
Here are the top ways to use video when advocating for ideas, policies and causes. Things that won’t have the masses repeating “OK, Boomer.”
The Patient Story
The tried-and-true testimonial approach is a compelling way to tell unique, real life stories. Find real people who can tell their story better than you can. And while you’re at it, find people who belong to key, “battleground” constituencies.
For the Kessler Foundation, we highlighted their research and successes in treating spatial neglect. The story’s credibility is driven by the scientists, but the emotion is found within Bob’s powerful testimony.
Debunking disinformation can be one of the most entertaining ways to draw viewers to your website and make your point. The The Adam Ruins Everything approach uses comedy to question things people generally take for granted.
Working with the Foodservice Packaging Institute, we made a commercial that uses schtick to reimagine a world without, you guessed it, food packaging. And yes, it gets very messy, very fast.
While we place great pride in our audio design, a lot of videos are viewed on social media in complete silence (according to DigiDay, a whopping 85% of Facebook video are watched on mute!). At LAI Video, we develop slick and silent compilation videos to quickly grab viewers attention (and keep it!) before they continue their bottomless scrolling behavior.
To aid in SOS’s No Kid Hungry Breakfast Event Activation, we packaged together a one-minute ad chockfull of enough bold titles and visual sizzle to make an impression.
The Reverse Fly-In
Don’t bring your industry to the Hill. Bring the Hill to your industry. Or factory. Or farm. While the Capitol fly-in is a hallmark event, do one better by brining docu-releastic stories and testimonies to your meetings with policy-makers.
We worked with Farm Credit Council to promote their ongoing storytelling campaign, One Mission, Many Voices that highlighted the impact that their co-op lenders have had on relatable farming families.
Animation remains as one of the best ways to illustrate stories and vividly breakdown complex ideas - like rural impact.
In just 60 seconds, we took NTCA’s rural broadband network plan and distilled it into a vibrant, moving infographic that plays on TV stations near you.
These are just a few ways our partners communicate with policy-makers, earth-shakers, and action-takers. So, as you consider how to speak video, consider LAI Video!
MORE CLIENTS WE'VE WORKED WITH
BRING YOUR INDUSTRY STORY TO LIFE
At LAI Video, we're always discovering new and innovative ways to bring our client's creative visions to life through powerful video production for advocacy organizations. Let us help identify your industry’s hidden stories, curate cohesive messaging, and deliver engaging stories to create deeper connections with your audience, build greater brand awareness, and broaden your campaigns reach and exposure.
Are you looking to make an advocacy marketing video? Do you have a tough industry topic that needs explaining?
If you're looking to create videos to showcase your industry story and bring your organization to life, contact our team to get started!