Industry Spotlight: Healthcare Video Campaigns
The world of healthcare is vast and complex. Healthcare policy can be complicated. Arming patients, caregivers, and clinicians with the latest information as it relates to medical technologies and procedures is no easy task.
If there’s one common thread uniting the healthcare world, it’s that hospitals, clinicians, not-for-profits, and health advocates are all committed to improving outcomes and making best-in-class knowledge and practices accessible for all. And video is often their tool of choice. Sometimes, these videos rely on sharing real-life stories told through the eyes of real-life people, establishing an emotional connection with viewers that pulls at their heartstrings. At other times, these videos incorporate animation to simplify complex concepts or make intricate policy accessible to broader audiences.
No matter the creative approach, video production for healthcare has a profound ability to help people prevent or overcome illness and disease or take actions that can save lives. Keep reading to learn more about the effective video campaigns that we've created for our clients in the healthcare industry.
Health Communication and Education
As our first feature-length film, A Teachable Moment describes the science behind stroke, offers lifestyle choices to lower risk, and empowers viewers with the knowledge that the disease is preventable, treatable, and beatable. Produced in partnership with the American Heart Association (AHA) and American Stroke Association (ASA) and MedStar Health, this educational and moving documentary features stroke survivors who speak to their own personal experiences and struggles with recovery as they search for their new normal following their stroke. The video is also punctuated with a chorus of leading healthcare experts who explain stroke from a medical perspective, incorporating original animation that very literally brings their remarks to life.
While we use a variety of cinematic techniques to share powerful stories in the healthcare space, animation is often the tool of choice for healthcare providers seeking to boil down complex ideas in an engaging, visual manner. To learn more about how animation helps healthcare providers, click here.
Promoting a Healthcare Initiative
The Federation of State Medical Boards came to us looking for a memorable way to promote DocInfo, the organization’s new physician search tool. We prescribed animation to define the online database in a clear and friendly tone, as well as illustrate the tool’s easy-to-use interface in an equally easy-to-watch viewing experience. In addition to the full-length video, we also created thirty- and fifteen-second spots that drive traffic to the website through digital ads.
In what is our most remote project to-date, LAI Video traveled far and wide with the Dental Trade Alliance Foundation to spotlight its pilot program for a mobile health initiative. Arriving at the Pine Ridge Indian Reservation in South Dakota, we befriended the local community before making a video that highlights the program’s success—adding a much-needed human touch for an industry not known to be overtly emotional.
LAI Video partnered with the Association of Women’s Health, Obstetric and Neonatal Nurses to support its Postpartum Hemorrhage Project—an initiative dedicated to reducing the startling number of mother fatalities after childbirth. Capturing an almost intervention-style forum that features clinicians speaking to the value of the AWHONN course, the video establishes an emotional connection between the viewer and the real-life nurses advancing an industry. Our team also worked with AWHONN in developing educational video content for the Project, using animation to train nurses about tangible measures to prevent postpartum hemorrhaging.
When the Federation of State Medical Boards came to us looking for a memorable way to state their case before state legislators, physicians, and the general public, our team was ready to rise to the challenge. In just ninety seconds, our video explains medical licensure compacts while delivering a definitive call-to-action. Using a simple linear design scheme that builds upon the ubiquitous visual language of digital technology, our team was able to emphasize how seeking medical attention is akin to seeking just about anything else in today’s uber-connected world.
Want to see more industry-specific video campaigns? Take a look at our industry spotlights to catch a glimpse of the different styles and approaches we have taken with each client engagement across a myriad of different industries and business sectors.
BRING YOUR INDUSTRY STORY TO LIFE
At LAI Video, we're always discovering new and innovative ways to bring our client's creative visions to life through powerful video-driven campaigns. Let us help identify your industry’s hidden stories, curate cohesive messaging, and deliver engaging stories to create deeper connections with your audience, build greater brand awareness, and broaden your campaign's reach and exposure.
Are you looking to make a healthcare marketing video? Do you have a tough industry topic that needs explaining?
If you're looking to create compelling videos to showcase your industry story and bring your organization to life, please contact our team to get started today!