Blog: Industry Spotlight: Technology Video Campaigns | LAI Video

Industry Spotlight: Technology Video Campaigns


The tech industry evolves rapidly. Innovations can replace older technologies as quickly as we write this post. Seeking to create the “next big thing,” companies rush to remain ahead of the curve.

If there’s one constant within this industry, it’s that the need to speak about technical subjects in an accessible manner will always be critical. Sometimes, this requires spokespeople who can pitch an idea in a relatable way. At other times, it requires animation to simplify complex concepts. And frequently, it requires an engaging “how-to” explainer videos or product demo videos, whether from the perspectives of tech professionals or even regular consumers.

Keep reading to see how we've helped our technology clients to tell their stories through engaging video production campaigns for the technology industry.

product promotional videos

jedburgh technology | Testimonial approach

Virtual reality is all the rage, and innovative uses of the technology are regular making headlines. So when Jedburgh Technology sought to promote its VR-based language software, we jumped at the opportunity. Capturing the experience of military linguists who are testing the product, our promotional video conveys what makes the software a mission-critical tool.

cvent | mixed-media animation

LAI Video partnered with tech firm, Cvent, to promote their brand and impressive suite of applications. Through custom design, motion graphics, and scripting, we produced videos that illustrate the apps’ impressive capabilities while highlighting how the company is an innovator in the global meetings space.

fireside 21 | behind the scenes approach

Our team worked with Fireside21 to pitch the firm’s cutting-edge CRM platform to newly-elected Congressmen and their staff. Featuring team members speaking in their own office, in their own words, the video shows a very practical approach—a method that’s not engineered by a large tech company, but informed by the experiences of coders who used to be staffers themselves.

technology explainer videos

information technology industrial council | animation

Encryption? The Internet of Things? Global Value Chain? Seeking to engage with global leaders, policy-makers and the general public on pressing issues, the Information Technology Industry Council sought to produce a video series to “decode” some of the industry's most intricate topics.

Through motion graphic animation complemented by a subtle sound design, our team engineered a unique visual language that was easily understandable, even for parties not privy to the latest jargon.

social impact

ncta foundation | corporate social responsibility (CSR)

LAI Video was excited to work with the Internet & Television Association and the NCTA Foundation to highlight its inspirational partnerships with local non-profits. We created a capstone video and a series of vignettes that spotlight the incredible work of these organizations, driving home that NCTA and its members are socially responsible.


At LAI Video, we're always discovering new and innovative ways to bring our client's creative visions to life through powerful video-driven campaigns. Let us help identify your industry’s hidden stories, curate cohesive messaging, and deliver engaging stories to create deeper connections with your audience, build greater brand awareness, and broaden your campaigns reach and exposure.

Looking for a technology marketing video? Do you have a tough industry topic that needs explaining?

If you're looking to create compelling videos to showcase your industry story and bring your organization to life, please contact our team to get started today!


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